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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Vinc
GBP 55,64
CircaEUR 66,21
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- Compralo SubitoThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Vinc
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Spedizione:
GBP 6,58 (circa EUR 7,83) Standard Int'l Postage.
Oggetto che si trova a: London, Regno Unito
Consegna:
Consegna prevista tra il ven 23 mag e il mer 4 giu a 43230
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
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Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:388143119049
Specifiche dell'oggetto
- Condizione
- ISBN-13
- 9780749464912
- Book Title
- The Luxury Strategy
- ISBN
- 9780749464912
Informazioni su questo prodotto
Product Information
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563
Product Key Features
Number of Pages
408 Pages
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Format
Hardcover
Dimensions
Item Height
240 mm
Item Weight
755 g
Item Width
165 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 324767388
CRN: 05034144
Informazioni su questo venditore
The Nile UK Shop
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- g***r (79)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoas described, fast delivery. Packaging inadequate for a heavy expensive boxset (thin cardboard sleeve with no bubblewrap or protective material) so the set arrived damaged. Customer service were quick to respond however, and sent a partial refund.
- e***- (413)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoIt's been a very positive experience buying from this seller. This is a beautiful brand new book, which although quite pricey is well worth the money for such a quality product. It was very protectively packaged in custom made packing and the book was still sealed. This was delivered ahead of time. I would definitely buy from the seller again and highly recommend. A perfect transaction. Excellent tracking which was kept up to date form beginning to end. I'm 100% satisfied with everything. 5 🌟
- 8***a (366)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAs described, a brand new copy of Belsay. Arrived within a couple of days. Packaged extremely well. Excellent value for money. Recommend this seller. Delighted with purchase. Would buy from them again.
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The Nile UK Shop
99,2% di Feedback positivi•169 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (47.766)
- g***r (79)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoas described, fast delivery. Packaging inadequate for a heavy expensive boxset (thin cardboard sleeve with no bubblewrap or protective material) so the set arrived damaged. Customer service were quick to respond however, and sent a partial refund.
- e***- (413)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoIt's been a very positive experience buying from this seller. This is a beautiful brand new book, which although quite pricey is well worth the money for such a quality product. It was very protectively packaged in custom made packing and the book was still sealed. This was delivered ahead of time. I would definitely buy from the seller again and highly recommend. A perfect transaction. Excellent tracking which was kept up to date form beginning to end. I'm 100% satisfied with everything. 5 🌟
- 8***a (366)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAs described, a brand new copy of Belsay. Arrived within a couple of days. Packaged extremely well. Excellent value for money. Recommend this seller. Delighted with purchase. Would buy from them again.