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How not to Plan: 66 ways to screw it up,Les Binet, Sarah Carter
GBP 4,46
CircaEUR 5,16
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Buone condizioni
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Spedizione:
GBP 8,99 (circa EUR 10,40) Standard Int'l Postage.
Oggetto che si trova a: South East, Regno Unito
Consegna:
Consegna prevista tra il mer 30 lug e il ven 8 ago a 94104
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Numero oggetto eBay:386730492703
Specifiche dell'oggetto
- Condizione
- Title
- How not to Plan: 66 ways to screw it up
- ISBN
- 9781789014501
Informazioni su questo prodotto
Product Information
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
Product Identifiers
Publisher
Troubador Publishing
ISBN-13
9781789014501
eBay Product ID (ePID)
9046661963
Product Key Features
Subject
Business
Publication Year
2018
Number of Pages
200 Pages
Publication Name
How Not to Plan: 66 Ways to Screw It Up
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Width
160 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 724 4981 18
CRN: 03800600
Informazioni su questo venditore
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- o***c (385)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoTruly blessed to receive this wonderful piece of literature from one of the best online book sellers on eBay! The condition of this book was exactly as described, if not better in appearance than expected, and as always with this business it represents great value and quality for your money! Communication is first class, and their customer service never fails to deliver, leaving you wanting to buy more from them every time you look at their vast collection. Thank you so much, 5 stars again!!!
- d***5 (488)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoArrived well packed and just as described - but without CD which should have been inside the outer cover. It was obviously an oversight by seller. I contacted seller who immediately gave me full refund - within 2 minutes of my email! - and told me to keep the book. This is exceptional service and went above and beyond what is expected. Thank You so much 👍Teeline for Journalists,Dawn Johnston (N° 132647011039)
- b***p- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAmazing seller! Item arrived exactly as described—brand new, in perfect condition, and carefully packaged to ensure safe delivery. Lightning-fast shipping and excellent communication throughout the entire transaction. Truly a pleasure to do business with someone so professional and reliable. Highly recommend this seller to anyone looking for a flawless eBay experience. Will definitely return for future purchases. Thank you for a seamless and fantastic transaction! Possibly the very best on eBay!
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