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BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) by Chapman, Ra
US $7,49
CircaEUR 6,43
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Gratis Economy Shipping.
Oggetto che si trova a: Eugene, Oregon, Stati Uniti
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Consegna prevista tra il sab 19 lug e il mar 22 lug a 94104
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Numero oggetto eBay:384780969719
Tutti i proventi netti andranno a: St. Vincent de Paul of Lane County
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Specifiche dell'oggetto
- Condizione
- Book Title
- BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
- ISBN
- 9780135974513
Informazioni su questo prodotto
Product Information
Brandmaps is a marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, Brandmaps is designed to represent reality to the participants, rather than being just a game. Topics covered include: product design; pricing; communications; sales forecasting; cost structure and operations; and management decisions. It also includes various product design studies (including self-reported attribute preference, concept testing and conjiont analysis): perceptional positioning analysis, full-scale test marketing; competitive position auditing; brand profile analysis; advertising and promotion experiments; price sensitivity analysis; market structure analysis; and operating results and market database; as well as competitive and market monitoring studies.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0135974518
ISBN-13
9780135974513
eBay Product ID (ePID)
33882
Product Key Features
Number of Pages
196 Pages
Language
English
Publication Name
Brandmaps : the Competitive Marketing Strategy Game
Publication Year
1996
Subject
Atlases, Gazetteers & Maps (See Also Travel / Maps & Road Atlases), Référence
Type
Map
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.8 Oz
Item Length
10.9 in
Item Width
8.2 in
Additional Product Features
Edition Number
4
LCCN
96-027803
Dewey Edition
20
Dewey Decimal
658.8/00285/5369
Lc Classification Number
Hf5415.125.C47 1997
Table of Content
1. BRANDMAPS and Marketing Simulation Games. 2. BRANDMAPS Overview. 3. Marketing Decision Variables. 4. Non-Marketing Decision Variables. 5. Marketing Research Studies. 6. Financial and Operating Results Reports. 7. Decision-Making Logistics and Related Paperwork. 8. Summary of BRANDMAPS Costs. 9. Performance Evaluation in BRANDMAPS. 10. Marketing Planning in BRANDMAPS. 11. Budgeting in BRANDMAPS. 12. Marketing Management In-Basket Exercise. 13. Using the BRANDMAPS. Index.
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StVinniesBooks
99,7% di Feedback positivi•338 mila oggetti venduti
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Feedback sul venditore (99.277)
- r***s (478)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAbsolutely incredible eBay experience! ⭐️⭐️⭐️⭐️⭐️ I purchased a bundle of vintage Star Wars toys and they arrived in fantastic condition—truly better than described! 🧸✨ Every figure was clean, complete, and individually wrapped for protection. 📦🚀 Shipping was lightning fast, and the seller was kind, helpful, and clearly passionate about collectibles. 💬❤️ A+ service all around. Highly recommended! Will definitely buy again. 💯 May the Force be with this seller! 🌌🔫🛸
- 5***i (28)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoArrived just as described! Arrived very quickly. Packaging was AMAZING! I could tell that the seller went the extra mile to make sure it arrived safe & sound! You just made a customer for life! I will definitely be purchasing from you again! Great value for the money!Red Dwarf: Series VII by (N° 387236441699)
- c***t (912)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoItem was packed properly, so there was no damage incurred during shipping. The item itself looks very new and well taken care of. Have no complaints with the over all quality of the item. This came nicely wrapped to ensure safety, looks exactly as was described in the listing. Thank you! Highly recommend this seller, hope to do business with this seller again!