Marketing Channels by Coughlan, Anne T.; Anderson, Erin; Stern, Louis

by Coughlan, Anne T.; Anderson,... | PB | VeryGood
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Binding
Paperback
Book Title
Marketing Channels
Weight
2 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780130127723
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130127728
ISBN-13
9780130127723
eBay Product ID (ePID)
1764051

Product Key Features

Number of Pages
590 Pages
Publication Name
Marketing Channels
Language
English
Subject
Marketing / General, Distribution
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Author
Louis W. Stern, ADEL El-Ansary, Erin Anderson, Anne T. Coughlan
Series
The Prentice Hall International Series in Marketing
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
36.9 Oz
Item Length
9.6 in
Item Width
7.3 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
00-055058
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/4
Table Of Content
I. INTRODUCTION AND ANALYTIC FRAMEWORK FOR THE BOOK. 1. Marketing Channels: Structure and Functions. 2. An Analytic Framework for Channel Design and Implementation. II. CHANNEL DESIGN: DEMAND, SUPPLY, AND COMPETITION. 3. Segmentation for Marketing Channel Design: Service Outputs. 4. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis. 5. Supply-Side Channel Analysis: Channel Structure and Membership Issues. 6. Gap Analysis. 7. Vertical Integration: Owning the Channel. III. CHANNEL IMPLEMENTATION AND PERFORMANCE MEASUREMENT. 8. Channel Power: Getting It, Using It, Keeping It. 9. Managing Conflict to Increase Channel Coordination. 10. Channel Implementation Issues Regarding Distribution Intensity and Vertical Restraints. 11. Strategic Alliances in Distribution. 12. Legal Constraints on Marketing Channel Policies. IV. CHANNEL INSTITUTIONS. 13. Retailing. 14. Non-Store Retailing and Electronic Channels. 15. Wholesaling. 16. Logistics and Supply Chain Management. 17. Franchising.
Synopsis
For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them., Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference., He was the most controversial American general in World War II--and also one of the most successful, courageous, and audacious. As a post-war administrator of defeated Germany, he sounded alarm bells about the dangers of Soviet encroachment into Europe. Politically, he was a lightning rod--an outspoken conservative who continually embarrassed his superiors with his uncensored, undiplomatic, and unrestrained comments to the press. He was General George S. Patton Jr., old Blood and Guts. In 1945, shortly before he was to fly home to the states as a conquering hero, he was involved in a mysterious car crash that left him partially paralyzed. Two weeks later, just as his doctors were about to send him home to finish his recovery, he was dead. The army ruled the car crash an accident, his death natural. Yet witness testimony on the crash conflicted, key players in the incident disappeared, official reports vanished, soldiers were ordered to keep silent, and there was no autopsy performed on the body. Investigative and military reporter Robert Wilcox, author of Black Aces High and Wings of Fury, has spent more than ten years investigating these mysteries, and in Target: Patton he has written an electrifying account of the shocking circumstances--long hidden from the public--surrounding the death of America's most famous general. In Target: Patton, you'll discover: * The extraordinary war hero, artist, and mercenary who said he was ordered by U.S. intelligence to assassinate Patton * The OSS agent who knew Patton was in danger and tried to save him * New evidence from recently declassified documents revealing doubts about the official version of Patton's death * The final stories of those involved in the accident, including those who were thought to have disappeared--until now Provocative, shocking, and compelling, Target: Patton takes you through the maze of denials, contradictions, and treacheries behind one of the great unsolved mysteries of World War II.
LC Classification Number
HF5415.129.S75 2001

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