Product Information
The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statistics More than 3 billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. This new edition of the classic guide to building your brand and attracting loyal customers through smart, savvy social media engagement has new case studies that demonstrate the latest best practices; critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insight into existing platforms/content, including Instagram and Facebook stories.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139781260453287
eBay Product ID (ePID)6046635816
Product Key Features
Publication Year2019
SubjectEconomics, Marketing, Business
Number of Pages320 Pages
LanguageEnglish
Publication NameLikeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
TypeTextbook
AuthorDave Kerpen, Michelle Greenbaum, Rob Berk
FormatPaperback
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMichelle Greenbaum, Dave Kerpen, Rob Berk