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20th Century Alcohol & Tobacco Ads. 45th Ed. by Steven Heller (English) Hardcove

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Numero oggetto eBay:365615152022
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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
ISBN-13
9783836593717
Type
Does not apply
ISBN
9783836593717

Informazioni su questo prodotto

Product Identifiers

Publisher
Taschen
ISBN-10
3836593718
ISBN-13
9783836593717
eBay Product ID (ePID)
2328307382

Product Key Features

Book Title
20th Century Alcohol and Tobacco ADS. 45th Ed
Number of Pages
464 Pages
Language
English
Topic
History & Criticism, Graphic Arts / Advertising, Graphic Arts / General
Publication Year
2023
Illustrator
Yes
Genre
Design
Author
Allison Silver, Steven Heller
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
42.2 Oz
Item Length
8.9 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
These are the ads that wooed us, and our parents, and our parents' parents, over to the dark side of smokes and booze.
Dewey Decimal
741.67
Edition Description
Multilanguage edition
Synopsis
The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success . Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history ., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.
LC Classification Number
NC997

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  • r***r (2956)- Feedback lasciato dall'acquirente.
    Ultimi 6 mesi
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    Book arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.
  • e***_ (13)- Feedback lasciato dall'acquirente.
    Ultimi 6 mesi
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    Seller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
  • 0***i (4)- Feedback lasciato dall'acquirente.
    Mese scorso
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    The first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!