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Nutella World: 50 Years of Innovation by Gigi Padovani: Used

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Oggetto che si trova a: Sparks, Nevada, Stati Uniti
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Numero oggetto eBay:364050086870
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Specifiche dell'oggetto

Condizione
Buone condizioni: Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni ...
Publication Date
2015-07-07
ISBN
9780847845859

Informazioni su questo prodotto

Product Identifiers

Publisher
Rizzoli International Publications, Incorporated
ISBN-10
0847845850
ISBN-13
9780847845859
eBay Product ID (ePID)
202620626

Product Key Features

Book Title
Nutella World : 50 Years of Innovation
Number of Pages
308 Pages
Language
English
Publication Year
2015
Topic
Intellectual Property / Trademark, Regional & Ethnic / Italian, History, Specific Ingredients / General
Illustrator
Yes
Genre
Law, Cooking
Author
Gigi Padovani
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
14.7 Oz
Item Length
5.6 in
Item Width
8.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-958348
Dewey Edition
23
Dewey Decimal
641.3/454
Synopsis
Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella., The story behind everyone's favorite snack--Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy's hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero's son Michele reformulated Supercrema and launched it throughout Europe as Nutella--a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry's strategies--innovation, internationalization, a good relationship with the consumers--which have made Nutella a legend to this day. This is a lesson that excellence lasts.
LC Classification Number
TP439.5.H39

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