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The Cult of Creativity : A Surprisingly Recent History by Samuel W Franklin 2023
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- Compralo SubitoThe Cult of Creativity : A Surprisingly Recent History by Samuel W Franklin 2023
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Oggetto che si trova a: Byron Center, Michigan, Stati Uniti
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Numero oggetto eBay:357518631713
Specifiche dell'oggetto
- Condizione
- Narrative Type
- Nonfiction
- Country/Region of Manufacture
- United States
- ISBN
- 9780226657851
Informazioni su questo prodotto
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
022665785X
ISBN-13
9780226657851
eBay Product ID (ePID)
18058368214
Product Key Features
Book Title
Cult of Creativity : a Surprisingly Recent History
Number of Pages
264 Pages
Language
English
Publication Year
2023
Topic
United States / 20th Century, Social History, General, Corporate & Business History
Illustrator
Yes
Genre
Business & Economics, Psychology, History
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-037344
Dewey Edition
23
TitleLeading
The
Reviews
In The Cult of Creativity , the cultural historian Franklin supplies a vital missing chapter of business history by refusing to accept creativity as a self-evident good and reframing it as a movement binding academic social scientists, university administrators, corporate managers and government agencies. It began during the Cold War and continues to mutate in our own times., What Franklin leaves us with is a thought-provoking reevaluation of a celebrated societal value marbled with contradictions. All told, The Cult of Creativity is lucid, fresh and illuminating. If you need more adjectives than that, you'll have to brainstorm them yourself., When we let people get away with thinking that creativity is the alpha and omega of existence, or even just of the business world, we sow a garden of vices. We've seen corporate monsters before, but it took the cult of creativity to concoct the particular monster called Elon Musk. Samuel W. Franklin's wonderful book made me understand, as never before, the forces that shaped this billionaire narcissist schmuck and not a few lesser rich schmucks as well., Timely and insightful. . . an illuminating examination of a highly visible yet under-examined feature of contemporary life., Franklin takes aim at this notion of team-led ideas meetings and brainstorming, tracing its origins back to the post-war era. Indeed, Franklin argues in his book that the concept of 'creativity' as we know it was very much a Cold War construct, part of a push to promote the thinking that cultural and artistic endeavours go hand-in-hand with political freedom., "Franklin posits that "creativity" is a concept invented in America after the Second World War, appearing primarily in two contexts: psychological research and business, each arising semi-independently, but feeding into and reinforcing each other. Humanistic psychologists--attuned to postwar anxieties about alienation and conformity--connected creativity with authenticity and self-expression. The advertising industry--the motor of consumerism--grabbed on to the term to appropriate the glamour and prestige of the artist and confer those attributes on admen and product designers. In the information age, countercultural values turned out to be entirely compatible with consumer capitalism. The difficulties that arose in defining creativity are intrinsic to the concept itself, Franklin argues, and his provocative book unpacks the history of a term whose origins are more recent than we might imagine.", Franklin challenges the notion that creativity is a trait that can be cultivated and unleashed by virtually anyone. . . . He proposes a nuanced and critical approach to the study of creativity, one that recognizes its complexity, diversity, and context-dependence. In doing so he offers a nicely written and well-researched book that casts a fresh and insightful perspective on a controversial topic. . . . Summing Up: Recommended. All readers., The Cult of Creativity presents an exceptionally lucid look at the various ideas, doctrines, and programs behind the concept of creativity. Through keen analysis, Franklin brings together scholarship from a range of sources to frame this powerful social and cultural critique., The Cult of Creativity is a beautifully written and well-documented account of how creativity gained the societal value it has today. Franklin reveals the powerful social construction at work behind the meaning of creativity and reminds us that such ideas have historical roots, as well as a more sinister side that should concern us all. Through engaging storylines, he builds a complex picture that is captivating to discover, piece by piece., When we let people get away with thinking that creativity is the alpha and omega of existence, or even just of the business world, we sow a garden of vices. We've seen corporate monsters before, but it took the cult of creativity to concoct the particular monster called Elon Musk. Franklin's wonderful book made me understand, as never before, the forces that shaped this billionaire narcissist schmuck and not a few lesser rich schmucks as well., The Cult of Creativity is a fascinating account of the origins of contemporary creativity discourse that is sure to inspire further research in this area., Franklin posits that 'creativity' is a concept invented in America after the Second World War, appearing primarily in two contexts: psychological research and business, each arising semi-independently, but feeding into and reinforcing each other. Humanistic psychologists--attuned to postwar anxieties about alienation and conformity--connected creativity with authenticity and self-expression. The advertising industry--the motor of consumerism--grabbed on to the term to appropriate the glamour and prestige of the artist and confer those attributes on admen and product designers. In the information age, countercultural values turned out to be entirely compatible with consumer capitalism. The difficulties that arose in defining creativity are intrinsic to the concept itself, Franklin argues, and his provocative book unpacks the history of a term whose origins are more recent than we might imagine., The Cult of Creativity comes at a technological turning point. The emergence of generative-AI tools has given us the option of outsourcing our brainstorming, becoming prompt engineers to idea-spitting machines. . . . In Mr. Franklin's idealistic scenario of the future, we will redirect our energy away from producing more disruptive innovations and toward a thoughtful consideration of 'what should be produced in the first place.' World-saving ideas and technologies are still needed--whether they result from creative thinking or not--but 'the space to question the goodness of the new,' Mr. Franklin suggests, might be 'the big idea we need right now.', In Franklin's account, creativity, the concept, popped up after the Second World War in two contexts. One was the field of psychology. Since the nineteenth century, when experimental psychology (meaning studies done with research subjects and typically in laboratory settings, rather than from an armchair) had its start, psychologists have been much given to measuring mental attributes. . . . The pages Franklin devotes to the contemporary creativity landscape are the freshest and most fun in the book., "Where did the concept of creativity come from? And why is it valued so highly? One answer is posited by Franklin's provocative new book. . . . Franklin cogently argues that creativity became a buzzword because it was a way to retool white-collar workers for a service economy--one that rewarded branding, research and development instead of Fordian manufacturing. . . . His book is an antidote for anyone who has sat, pen in hand, struggling to locate their "divine muse.'", As the subtitle of Franklin's book suggests, the highly valued quality we call 'creativity'--so ubiquitous today as to seem universal and timeless--is actually quite new. Franklin tells a story of psychologists, scholars, business management 'gurus,' ad men, education policymakers, artists, and engineers who together reified creativity as immanently versatile, a trait both inherent to the individual and developable at scale. . . . It turns out the taken-for-granted virtue of creativity is yet another dubious invention of midcentury cold war and a product of academia's collusion with industry., Where did the concept of creativity come from? And why is it valued so highly? One answer is posited by Franklin's provocative new book. . . . Franklin cogently argues that creativity became a buzzword because it was a way to retool white-collar workers for a service economy--one that rewarded branding, research and development instead of Fordian manufacturing. . . . His book is an antidote for anyone who has sat, pen in hand, struggling to locate their 'divine muse.', Celebrated and sought-after, 'creativity' is often presented as the magic yet ineffable elixir for fame and fortune by today's artists, technologists, and business leaders. And yet--until Samuel Franklin's marvelous new book--it has been little studied as a historical phenomenon. The Cult of Creativity examines how, after World War II, a fascinating ensemble of psychologists, advertising executives, and other assorted gurus attempted to explain and quantify human ingenuity. The result is an insightful and delightful exploration into how we think about technology, capitalism, and consumerism., Franklin's well-researched book on the young history of the word 'creativity' has simultaneously turned out to be a chronicle of the morals and values ruling post-war America - and implicitly many other Western countries. Its pleasant style and the many well-chosen quotations from the creativity literature, helped by the mildly critical tone, make for insightful and entertaining reading., As historian Franklin notes in his forthcoming book The Cult of Creativity , the concept [of creativity] gained much of its cultural currency in the mid-20th century, when executives and other leaders tried to stimulate creativity in hopes of churning out better ad spreads and new technologies. With these titans' encouragement, Americans began to see creativity as a virtuous end in itself, buying into the promise that expanding our creative abilities could fulfill us individually and secure our collective future.
Dewey Decimal
153.3/5
Table Of Content
Introduction 1 Between the Commonplace and the Sublime 2 The Birth of Brainstorming 3 Creativity as Self-Actualization 4 Synectics at the Shoe 5 The Creative Child 6 Revolution on Madison Avenue 7 Creativity Is Dead . . . 8 From Progress to Creativity 9 Long Live Creativity Conclusion: What Is to Be Done? Acknowledgments Notes Index
Synopsis
A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best book of 2023 by the New Yorker and a notable book of 2023 by Behavioral Scientist . Creativity is one of American society's signature values, but the idea that there is such a thing as "creativity"--and that it can be cultivated--is surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionals--psychologists, engineers, and advertising people--as a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism. Amid increasingly rigid systems, creativity took on an air of romance; it was a more democratic quality than genius, but more rarified than mere intelligence. The term eluded clear definition, allowing all sorts of people and institutions to claim it as a solution to their problems, from corporate dullness to urban decline. Today, when creativity is constantly sought after, quantified, and maximized, Franklin's eye-opening history of the concept helps us to see what it really is, and whom it really serves.
LC Classification Number
BF408.F68 2023
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Feedback sul venditore (8.708)
- c***m (431)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 08/11; Paperback book in Excellent Condition; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- 0***j (180)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAfter paying for the items I contacted the seller to see if I could arrange special shipping instructions. I was going on vacation for a week and asked the seller if he would be willing to ship the items to me after I returned from vacation. The seller was very nice and professional and told me it wouldn't be a problem. The items arrived at my house about 4 days after I came home from vacation. I really appreciated the extra effort he put forth to accommodate me and my schedule. Great job. Thx.
- y***e (1352)- Feedback lasciato dall'acquirente.Ultimo annoAcquisto verificatoA very fair and diligent seller. Item well packaged, promptly posted, came fast, even with the holidays, and arrived early. When discovered the item was not quite in the condition listed, once notified the seller made a very fair and equitable price adjustment. How refreshing - an honest seller who stands behind their wares. I would gladly patronize this seller again, and cannot recommend them highly enough! :-)A Charlie Brown Religion : Exploring the Spiritual Life and Work of Charles M (N° 356110166719)