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Branding the Nation: The Global Bus..., Aronczyk, Melis
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Numero oggetto eBay:356727613026
Specifiche dell'oggetto
- Condizione
- ISBN
- 0199752176
- EAN
- 9780199752171
- Publication Name
- N/A
- Type
- Paperback
- Release Title
- Branding the Nation: The Global Business Of National Identity
- Artist
- Aronczyk, Melissa
- Brand
- N/A
- Colour
- N/A
Informazioni su questo prodotto
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199752176
ISBN-13
9780199752171
eBay Product ID (ePID)
167728307
Product Key Features
Book Title
Branding the Nation : the Global Business of National Identity
Number of Pages
272 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Media Studies, International Relations / General, Anthropology / Cultural & Social
Illustrator
Yes
Genre
Political Science, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
14.1 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-004224
Reviews
"Nation branding has become a globally prominent enterprise, a tool of governance as well as marketing, with its own cadre of consultants, and with implications for citizenship as well as commerce. Melissa Aronczyk's terrific and clearly written book provides the most informative account available and much-needed critical analysis." --Craig Calhoun, Director, London School of Economics and Political Science"This book contributes substantially to our understanding of the powerful role of branding at the national scale. Melissa Aronczyk does a masterful job of bringing to light the key players, practices, and logics in these behind-the-scenes processes, across a variety of settings. Through exhaustive and innovative research, she reveals the growing influence of marketing in the reimagining and repositioning of the nation in our competitive global era. A must-readfor students of politics, globalization, and cultural studies." --Miriam Greenberg, author of Branding New York"Grounded in studies of marketing and nationalism, Branding the Nation explains how and why nations develop resonant and distinctive brands in global circulation. With theoretical agility and a refreshing lack of jargon, Melissa Aronczyk unpacks globalization's effect on identity formation in novel and compelling ways." --Michael D. Kennedy, Professor of Sociology and International Studies, Brown University"Branding the Nation is a trenchant and savvy guide to a phenomenon of increasing cultural and economic significance. Melissa Aronczyk takes us on a fascinating global tour of the world of nation branding and the consciousness of its practitioners. In so doing, she shows us that the nation, far from having exhausted its relevance, is the subject of new and ever more specific forms of calculation, strategy, faith and enchantment. This is culturalstudies at its best." --Rosemary Coombe, Tier One Canada Research Chair in Law, Communication and Cultural Studies, York University"Branding the Nation offers an exhaustive critique of the phenomenon of nation branding in regards to national identity, globalisation, and neoliberalism... this book is an outstanding, highly relevant book about an increasingly influential phenomenon that has spread across the world. It contributes to fill an important gap in the literature and will definitely be of interest for both students and scholars from areas such as media and communications,international relations and governance." --London School of Economics Blog"...as the author's background in communications studies rather than in marketing, her book offers a different perspective to much of the literature on this subject, and focuses on the impact of branding on national identity and nationalism... Aronczyk's critical study encourages readers to look beyond the commercial benefits of branding and marketing nations and places." --Times Higher Education, "Nation branding has become a globally prominent enterprise, a tool of governance as well as marketing, with its own cadre of consultants, and with implications for citizenship as well as commerce. Melissa Aronczyk's terrific and clearly written book provides the most informative account available and much-needed critical analysis."-Craig Calhoun, Director, London School of Economics and Political Science "This book contributes substantially to our understanding of the powerful role of branding at the national scale. Melissa Aronczyk does a masterful job of bringing to light the key players, practices, and logics in these behind-the-scenes processes, across a variety of settings. Through exhaustive and innovative research, she reveals the growing influence of marketing in the reimagining and repositioning of the nation in our competitive global era. A must-read for students of politics, globalization, and cultural studies."-Miriam Greenberg, author of Branding New York "Grounded in studies of marketing and nationalism, Branding the Nation explains how and why nations develop resonant and distinctive brands in global circulation. With theoretical agility and a refreshing lack of jargon, Melissa Aronczyk unpacks globalization's effect on identity formation in novel and compelling ways."-Michael D. Kennedy, Professor of Sociology and International Studies, Brown University "Branding the Nation is a trenchant and savvy guide to a phenomenon of increasing cultural and economic significance. Melissa Aronczyk takes us on a fascinating global tour of the world of nation branding and the consciousness of its practitioners. In so doing, she shows us that the nation, far from having exhausted its relevance, is the subject of new and ever more specific forms of calculation, strategy, faith and enchantment. This is cultural studies at its best."-Rosemary Coombe, Tier One Canada Research Chair in Law, Communication and Cultural Studies, York University, "Nation branding has become a globally prominent enterprise, a tool of governance as well as marketing, with its own cadre of consultants, and with implications for citizenship as well as commerce. Melissa Aronczyk's terrific and clearly written book provides the most informative account available and much-needed critical analysis." --Craig Calhoun, Director, London School of Economics and Political Science "This book contributes substantially to our understanding of the powerful role of branding at the national scale. Melissa Aronczyk does a masterful job of bringing to light the key players, practices, and logics in these behind-the-scenes processes, across a variety of settings. Through exhaustive and innovative research, she reveals the growing influence of marketing in the reimagining and repositioning of the nation in our competitive global era. A must-read for students of politics, globalization, and cultural studies." --Miriam Greenberg, author of Branding New York "Grounded in studies of marketing and nationalism, Branding the Nation explains how and why nations develop resonant and distinctive brands in global circulation. With theoretical agility and a refreshing lack of jargon, Melissa Aronczyk unpacks globalization's effect on identity formation in novel and compelling ways." --Michael D. Kennedy, Professor of Sociology and International Studies, Brown University "Branding the Nation is a trenchant and savvy guide to a phenomenon of increasing cultural and economic significance. Melissa Aronczyk takes us on a fascinating global tour of the world of nation branding and the consciousness of its practitioners. In so doing, she shows us that the nation, far from having exhausted its relevance, is the subject of new and ever more specific forms of calculation, strategy, faith and enchantment. This is cultural studies at its best." --Rosemary Coombe, Tier One Canada Research Chair in Law, Communication and Cultural Studies, York University "Branding the Nation offers an exhaustive critique of the phenomenon of nation branding in regards to national identity, globalisation, and neoliberalism... this book is an outstanding, highly relevant book about an increasingly influential phenomenon that has spread across the world. It contributes to fill an important gap in the literature and will definitely be of interest for both students and scholars from areas such as media and communications, international relations and governance." --London School of Economics Blog "...as the author's background in communications studies rather than in marketing, her book offers a different perspective to much of the literature on this subject, and focuses on the impact of branding on national identity and nationalism... Aronczyk's critical study encourages readers to look beyond the commercial benefits of branding and marketing nations and places." --Times Higher Education
Dewey Edition
23
Dewey Decimal
352.7
Table Of Content
List of IllustrationsAcknowledgementsIntroduction: There Must Certainly Be Some Such Place1. Nation and Brand: Keywords for the Twenty-first Century2. The New and Improved Nation: How Culture Became Competitive3. Living the Brand: The Identity Strategies of Nation Branding Consultants4. Creative Tension, Normal Nation: Branding National Identity in Poland5. From Bland to Brand: Transforming Canadian Culture6. Trading Spaces: The World TourConclusion: Variable UtopiasList of ReferencesNotesIndex
Synopsis
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear increasingly obsolete. But what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies in twelve countries and in-depth interviews with nation branding experts and their national clients, Melissa Aronczyk argues that the social, political and cultural discourses constitutive of the nation have been harnessed in new and problematic ways, with far-reaching consequences for both our concept of the nation and our ideals of national citizenship. Branding the Nation challenges the received wisdom about the power of brands to change the world, and offers a critical perspective on these new ways of conceiving value and identity in the globalized twenty-first century.This book is about how nation branding became a worldwide phenomenon and a professional transnational practice. It is also about how nation branding has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic communication, and especially national visibility and legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural and economic rationales by which the nation has been made to matter in a twenty-first-century context of global integration., What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity., National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear increasingly obsolete. But what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies in twelve countries and in-depth interviews with nation branding experts and their national clients, Melissa Aronczyk argues that the social, political and cultural discourses constitutive of the nation have been harnessed in new and problematic ways, with far-reaching consequences for both our concept of the nation and our ideals of national citizenship. Branding the Nation challenges the received wisdom about the power of brands to change the world, and offers a critical perspective on these new ways of conceiving value and identity in the globalized twenty-first century. This book is about how nation branding became a worldwide phenomenon and a professional transnational practice. It is also about how nation branding has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic communication, and especially national visibility and legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural and economic rationales by which the nation has been made to matter in a twenty-first-century context of global integration.
LC Classification Number
HF5415.1255.A76 2013
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- p***m (271)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARS
- t***2 (162)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThis was a paperback/softcover 29 year old book I purchased in very good condition as described. However it was delivered in a plain white plastic envelope. They should have at least used a bubble pack lined shipping envelope for protection of the item inside. They should re-think their shipping & packaging strategies, especially with much much older delicate items. Other wise no problems whatsoever with seller. Recommended seller. A+