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Public Relations In Britain: A History Of Professional Practice Hardcover Book
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Numero oggetto eBay:355686046810
Specifiche dell'oggetto
- Condizione
- Book Title
- Public Relations In Britain: A History Of Professional Pract...
- ISBN
- 9780805838046
Informazioni su questo prodotto
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
080583804X
ISBN-13
9780805838046
eBay Product ID (ePID)
25038445974
Product Key Features
Number of Pages
290 Pages
Language
English
Publication Name
Public Relations in Britain : a History of Professional Practice in the Twentieth Century
Subject
Communication Studies, Public Relations, Europe / Great Britain / 20th Century
Publication Year
2004
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
36.1 Oz
Item Length
9.3 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2003-049455
Dewey Edition
22
Reviews
"...scholars who work in international media history, media and society, and media and government, in addition to those interested in public relations or public relations history, will find this book to be a valuable addition to the larger field of mass communication." -- Journalism History "This new volume represents a continuation of their interest in the subject and the work they and others have done in the field since then." -- WordPress
Dewey Decimal
659.2/0941/0904
Table Of Content
Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914-45). Establishing the Profession (1945-60). The Shape of Things to Come: The Emergence of Consultancy (1948-69). Professional Dilemmas: Public Relations, Media, and Politics (1948-70). Crime and Punishment: Codes and Regulation (1948-98). Educational Developments (1948-98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.
Synopsis
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit, In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
LC Classification Number
HM1221.L48 2004
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