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HEALTHCARE MARKETING: STRATEGIES FOR CREATING VALUE IN THE By Barbara Ross NEW
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Numero oggetto eBay:336081419664
Specifiche dell'oggetto
- Condizione
- ISBN-10
- 1516514262
- Book Title
- Healthcare Marketing: Strategies for Creating Value in the
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9781516514267
Informazioni su questo prodotto
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516514262
ISBN-13
9781516514267
eBay Product ID (ePID)
240407235
Product Key Features
Number of Pages
270 Pages
Language
English
Publication Name
Healthcare Marketing : Strategies for Creating Value in the Patient Experience
Subject
General
Publication Year
2018
Type
Textbook
Subject Area
Health & Fitness
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.2 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely. Kerri M. Camp is an associate professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations. She has served on multiple healthcare organization boards and advisory committees and has been an invited columnist for The Daily Sentinel , a media consultant for local CBS and NBC news, and a guest speaker for numerous state and local organizations. Barbara Ross Wooldridge is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Louisiana State University and has both an academic and professional background in marketing. She has spent the last five years immersed in researching the healthcare field and has taught in UT Tyler's Online Healthcare M.B.A. since its inception. She has taught basic healthcare marketing and special topics in healthcare. She serves as an expert witness in medical/marketing cases., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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Feedback sul venditore (303.524)
- 8***g (252)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (N° 335694307643)
- a***2 (13)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.MARTIN THE WARRIOR (REDWALL) By Brian Jacques - Hardcover **BRAND NEW** (N° 187149385105)
- t***s (44)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe Item itself I rate five stars. The seller, however, I stop at four stars. The seller met two out of three categories I look for when judging my purchasing experience: how well it was packaged, how quickly it was shipped, and how properly it was described; this seller provided prompt shipping and an accurate description, but failed when it came to packaging. The item arrived in a plastic bag without any reinforcement or protection whatsoever and suffered dinged corners on multiple fronts.