BECOMING A DESIGN ENTREPRENEUR: HOW TO LAUNCH YOUR By Lita Talarico & Steven

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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
ISBN-10
1621535088
Publication Name
Allworth
Type
Paperback
ISBN
9781621535089

Informazioni su questo prodotto

Product Identifiers

Publisher
Skyhorse Publishing Company, Incorporated
ISBN-10
1621535088
ISBN-13
9781621535089
eBay Product ID (ePID)
215944282

Product Key Features

Book Title
Becoming a Design Entrepreneur : How to Launch Your Design-Driven Ventures from Apps to Zines
Number of Pages
208 Pages
Language
English
Topic
History & Criticism, Graphic Arts / Commercial & Corporate, Entrepreneurship, Graphic Arts / Advertising, New Business Enterprises, Graphic Arts / General, Essays
Publication Year
2016
Illustrator
Yes
Genre
Design, Business & Economics
Author
Lita Talarico, Steven Heller
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
18.8 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
741.60688
Synopsis
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating desig, Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: -Methods for launching a venture into the market -Tips on presentation, pitch and public relations -How to legally protect intellectual property -Ways to do effective research, and crowd source -How to benefit from social media -Sources for funding and investment and incubators -Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur . Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers., Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: *Methods for launching a venture into the market *Tips on presentation, pitch and public relations *How to legally protect intellectual property *Ways to do effective research, and crowd source *How to benefit from social media *Sources for funding and investment and incubators *Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur . Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
LC Classification Number
NC1001

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