Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Informazioni su questo prodotto
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100136053939
ISBN-139780136053934
eBay Product ID (ePID)84493208
Product Key Features
Number of Pages264 Pages
LanguageEnglish
Publication NameBrand You for Marketing : Real People, Real Choices
SubjectMarketing / General, Personal Success
Publication Year2008
TypeTextbook
Subject AreaBusiness & Economics
AuthorKim Richmond, Elnora Stuart, Michael R. Solomon, Greg Marshall
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight18.2 Oz
Item Length8.5 in
Item Width10.8 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
Dewey Edition22
Dewey Decimal650.1
SynopsisProducts aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate "Brand You" supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN., Products aren't alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. This handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.