Brand Sense Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Paperback

Fred's Relics
(2216)
Venditore privatoRegistrato come venditore privato
Non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Ulteriori informazioni
Altre inserzioni del venditore
Contatta il venditore
US $4,71
CircaEUR 4,05
Condizione:
Come Nuovo
“See pics for exact condition.”
Goditi i vantaggi. Restituzioni gratuite.
Spedizione:
US $4,47 (circa EUR 3,84) USPS Media MailTM.
Oggetto che si trova a: Providence, Rhode Island, Stati Uniti
Consegna:
Consegna prevista tra il gio 11 dic e il mar 16 dic a 94104
I tempi di consegna previsti utilizzando il metodo proprietario di eBay, che è basato sulla vicinanza dell'acquirente rispetto al luogo in cui si trova l'oggetto, sul servizio di spedizione selezionato, sulla cronologia di spedizione del venditore e su altri fattori. I tempi di consegna possono variare, specialmente durante le festività.
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico del venditore.
Pagamenti:
    Diners Club

Fai shopping in tutta sicurezza

Garanzia cliente eBay
Se non ricevi l'oggetto che hai ordinato, riceverai il rimborso. Scopri di piùGaranzia cliente eBay - viene aperta una nuova finestra o scheda
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:326892319932

Specifiche dell'oggetto

Condizione
Come Nuovo
Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di usura visibili ed è inclusa la sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore. Vedi tutte le definizioni delle condizioniviene aperta una nuova finestra o scheda
Note del venditore
“See pics for exact condition.”
Narrative Type
Nonfiction
ISBN
9781439172018
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Free Press
ISBN-10
1439172013
ISBN-13
9781439172018
eBay Product ID (ePID)
74150705

Product Key Features

Number of Pages
192 Pages
Language
English
Publication Name
Brand Sense : Sensory Secrets Behind the Stuff We Buy
Publication Year
2010
Subject
Neurology, Consumer Guides, Marketing / General, Consumer Behavior, Management, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics, Medical
Author
Martin Lindstrom
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
6.4 Oz
Item Length
8.4 in
Item Width
5.5 in

Additional Product Features

Dewey Edition
22
Reviews
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation, "BRAND sensebreaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."-- Andre Lacroix, CEO & Chairman, EuroDisney, "BRAND senseis a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."-- Charlie Bell, CEO & Chairman, McDonald's Corporation, "Martin Lindstrom has a talent for big ideas. InBRAND sense,he brings new ideas to life using real examples from leading companies around the world.BRAND senseintroduces new dimensions to the art and science of brand management."-- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "It contains a treasury of ideas for bringing new life to your brands." -- Philip Kotler, from the Foreword, "BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." -- Andre Lacroix, CEO & Chairman, EuroDisney, "It contains a treasury of ideas for bringing new life to your brands."-- Philip Kotler, from the Foreword, "Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management." -- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."-- Robert A. Eckert, CEO & Chairman, Mattel, Inc., "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher." -- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
Dewey Decimal
658.827
Intended Audience
Trade
Table Of Content
Contents Foreword by Philip Kotler 1 A Cottage Industry Turns Professional 2 Some Companies Are Doing It Right 3 Smash Your Brand 4 From 2-D to 5-D Branding 5 Stimulate, Enhance, and Bond: Crafting a Sensory Brand 6 Measuring Senses 7 Brand Religion: Lessons Learned 8 Branding: A Holistic View Notes The BRAND sense Research A Few Words from the Researcher Acknowledgments Always updated at DualBook.com Index
Synopsis
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescaf freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more., The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Descrizione dell'oggetto fatta dal venditore

Informazioni su questo venditore

Fred's Relics

99,6% di Feedback positivi•4,1 mila oggetti venduti

Su eBay da dic 2007
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Fred's Relics sells all kinds of pop-culture related items with lots of Vinyl Records, Board Games, Graphic Novels and more!After decades of collecting all sorts of games, toys, records and more I am ...
Mostra altro
Visita il negozioContatta

Valutazione dettagliata del venditore

Media degli ultimi 12 mesi
Descrizione
4.9
Spese spedizione
4.8
Tempi di spedizione
5.0
Comunicazione
5.0

Categorie più popolari di questo Negozio

Vedi tuttecategorie
Vinyl RecordsBoard GamesComic Books4K Ultra HD, Blu-ray, DVD, VHSMiscellaneousMusic CDs + AudiobooksBooksMusic Instruments+AccessoriesVideo Games

Feedback sul venditore (1.734)

Tutti i punteggiselected
Positivo
Neutro
Negativo
  • 1***1 (231)- Feedback lasciato dall'acquirente.
    Ultimi 6 mesi
    Acquisto verificato
    Book was in great condition. Slipcase was damaged but well described in the listing. Shipped quickly. Safely packaged. The price allowed me to get this book when I would not have been able to afford it otherwise.
    The Absolute Sandman Volume Three DC Comics 2012 Neil Gaiman Dave McKean (N° 326701562711)
  • s***m (848)- Feedback lasciato dall'acquirente.
    Mese scorso
    Acquisto verificato
    Great Ebayer! Set delivered promptly, well packed and in condition advertised!!! Highly recommended!!!
    The Toxic Avenger Collection 4K Ultra HD 1984 (N° 227052182936)
  • a***u (1219)- Feedback lasciato dall'acquirente.
    Mese scorso
    Acquisto verificato
    As described, fast shipping, packaged well to prevent damage, would recommend this seller and buy from again! A+++++++++++++++++++++++++++++++++++++++
    Beetlejuice Beetlejuice Steelbook 4K Ultra HD Blu-Ray (N° 227093938919)
Vedi tutti i feedback

Vedi altro: