Brand Sense: Sensory Secrets Behind..., Lindstrom, Mart

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Specifiche dell'oggetto

Condizione
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Book Title
Brand Sense: Sensory Secrets Behind the Stuff We Buy
ISBN
1439172013
EAN
9781439172018
Release Title
Brand Sense: Sensory Secrets Behind the Stuff We Buy
Artist
Lindstrom, Martin
Brand
N/A
Colour
N/A
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Free Press
ISBN-10
1439172013
ISBN-13
9781439172018
eBay Product ID (ePID)
74150705

Product Key Features

Number of Pages
192 Pages
Language
English
Publication Name
Brand Sense : Sensory Secrets Behind the Stuff We Buy
Publication Year
2010
Subject
Neurology, Consumer Guides, Marketing / General, Consumer Behavior, Management, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics, Medical
Author
Martin Lindstrom
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
6.4 Oz
Item Length
8.4 in
Item Width
5.5 in

Additional Product Features

Dewey Edition
22
Reviews
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation, "BRAND sensebreaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."-- Andre Lacroix, CEO & Chairman, EuroDisney, "BRAND senseis a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."-- Charlie Bell, CEO & Chairman, McDonald's Corporation, "Martin Lindstrom has a talent for big ideas. InBRAND sense,he brings new ideas to life using real examples from leading companies around the world.BRAND senseintroduces new dimensions to the art and science of brand management."-- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "It contains a treasury of ideas for bringing new life to your brands." -- Philip Kotler, from the Foreword, "BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." -- Andre Lacroix, CEO & Chairman, EuroDisney, "It contains a treasury of ideas for bringing new life to your brands."-- Philip Kotler, from the Foreword, "Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management." -- Alex Hungate, Chief Marketing Officer, Reuters Group, "Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide, "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."-- Robert A. Eckert, CEO & Chairman, Mattel, Inc., "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher." -- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
Dewey Decimal
658.827
Intended Audience
Trade
Table Of Content
Contents Foreword by Philip Kotler 1 A Cottage Industry Turns Professional 2 Some Companies Are Doing It Right 3 Smash Your Brand 4 From 2-D to 5-D Branding 5 Stimulate, Enhance, and Bond: Crafting a Sensory Brand 6 Measuring Senses 7 Brand Religion: Lessons Learned 8 Branding: A Holistic View Notes The BRAND sense Research A Few Words from the Researcher Acknowledgments Always updated at DualBook.com Index
Synopsis
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescaf freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more., The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

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