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Television And Its Audience (SAGE Communications in Society seri

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Specifiche dell'oggetto

Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
ISBN
9780803981553

Informazioni su questo prodotto

Product Information

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-13
9780803981553
eBay Product ID (ePID)
89099200

Product Key Features

Book Title
Television and Its Audience
Author
Patrick Barwise, Andrew Ehrenberg
Format
Paperback
Language
English
Publication Year
1988
Number of Pages
220 Pages

Dimensions

Item Weight
280g

Additional Product Features

Title_Author
Andrew Ehrenberg, Patrick Barwise
Series Title
Sage Communications in Society Series
Country/Region of Manufacture
United Kingdom

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Partita IVA: GB 724498118
CRN: 03800600
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