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Television And Its Audience (SAGE Communications in Society seri
GBP 3,46
CircaEUR 4,07
Condizione:
Ottime condizioni
Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. Nessun danno evidente alla copertina, dotato di sovraccoperta(se applicabile) per le copertine rigide. Nessuna pagina mancante o danneggiata, piegata o strappata, nessuna sottolineatura/evidenziazione di testo né scritte ai margini. Potrebbe presentare minimi segni identificativi sulla copertina interna. Mostra piccolissimi segni di usura. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Spedizione:
L'oggetto non viene spedito a Stati Uniti.
Oggetto che si trova a: South East, Regno Unito
Consegna:
Varia
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:315767255691
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780803981553
Informazioni su questo prodotto
Product Information
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9780803981553
eBay Product ID (ePID)
89099200
Product Key Features
Book Title
Television and Its Audience
Format
Paperback
Language
English
Publication Year
1988
Number of Pages
220 Pages
Dimensions
Item Weight
280g
Additional Product Features
Series Title
Sage Communications in Society Series
Country/Region of Manufacture
United Kingdom
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 724498118
CRN: 03800600
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