Informazioni su questo prodotto

Product Identifiers

PublisherPearson Books

ISBN-100135192188

ISBN-139780135192184

eBay Product ID (ePID)13038762915

Product Key Features

Edition13

Book TitleExcellence in Business Communication

Number of Pages672 Pages

LanguageEnglish

Publication Year2019

TopicBusiness Communication / General

IllustratorYes

GenreBusiness & Economics

AuthorJohn Thill, Courtland Bovee

FormatTrade Paperback

Dimensions

Item Length10.9 in

Item Width8.5 in

Additional Product Features

LCCN2018-049473

Dewey Edition23

Dewey Decimal658.45

Table Of ContentPART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION Professional Communication in a Digital, Social, Mobile World Interpersonal Communication Skills Collaboration and Business Etiquette Communication Challenges in a Diverse, Global Marketplace PART 2: APPLYING THE THREE-STEP WRITING PROCESS Planning Business Messages Writing Business Messages Completing Business Messages PART 3: CRAFTING BRIEF BUSINESS MESSAGES Crafting Messages for Digital Channels Writing Routine and Positive Messages Writing Negative Messages Writing Persuasive Messages PART 4: PREPARING REPORTS AND PRESENTATIONS Planning Reports and Proposals Writing and Completing Reports and Proposals Developing and Delivering Business Presentations PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS Building Careers and Writing Résumés Applying and Interviewing for Employment

SynopsisFor undergraduate business communication courses. Thill/Bovee, Excellence in Business Communication 8e, delivers an abundance of the most realistic model documents so your students can learn by example., Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed., For business communication courses. Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping students hone and develop essential communication skills. With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world. Hallmark features of this title Contemporary techniques and an emphasis on business-English improvements help students succeed. The text presents the full range of on-the-job skills that today's communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media. A unique pedagogy and presentation of practices include the 9 compositional modes required to succeed with digital and social media, and a proven 3-step (Plan>Write>Complete) process, showing students how to move a project forward. Learn More boxes connect students with online media items that complement the text's coverage with additional examples and valuable insights. New and updated features of this title NEW: 16 On-the-Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the skills they're reading about. REVISED: 71 Annotated Model Documents illustrate specific concepts, making it easier to see the changes made to transform ineffective messages into effective ones. 300 NEW: Realistic exercises, activities, and cases let students practice vital skills and put newfound knowledge to immediate use. NEW: Coverage of the latest business communication concepts and techniques includes augmented writing tools, résumé bots, and more. UPDATED: Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text. NEW: Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, business etiquette, etc. skills.

LC Classification NumberHF5718.2.U6T45 2019