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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
US $6,26
CircaEUR 5,36
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Buone condizioni
Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni alla copertina incluse alcune rigature, ma nessun foro o strappo. È possibile che la sovraccoperta per le copertine rigide non sia inclusa. La rilegatura presenta minimi segni di usura. La maggior parte delle pagine non è danneggiata e mostra una quantità minima di piegature o strappi, sottolineature di testo a matita, nessuna evidenziazione di testo né scritte ai margini. Non ci sono pagine mancanti. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Spedizione:
Gratis USPS Ground Advantage®.
Oggetto che si trova a: Los Angeles, California, Stati Uniti
Consegna:
Consegna prevista tra il mer 16 lug e il sab 19 lug a 94104
Restituzioni:
Restituzioni entro 14 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
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Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:306323164042
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780385525787
Informazioni su questo prodotto
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385525788
ISBN-13
9780385525787
eBay Product ID (ePID)
69630428
Product Key Features
Book Title
Rubies in The Orchard : How to Uncover the Hidden Gems in Your Business
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, General, Economics / Theory, Advertising & Promotion
Publication Year
2009
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.4 Oz
Item Length
8.5 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-023167
Reviews
Praise forRubies in the Orchard "...both entertaining and enlightening.... what's really valuable to business owners is Resnick's insight on marketing, a field where she's built a well-Âdeserved reputation as a master."--Businessweek "Using sound advice, a wealth of first-hand experience, historical perspective, and fierce self-confidence, Lynda Resnick has written a very useful and practical book. Anyone starting a business or running an entrepreneurial venture should read [it]." -MARTHA STEWART, founder, Martha Stewart Living Omnimedia "Are you looking for proven ideas about how to market anything, overtake the competition, ward off vicious attacks, and become rich? Even if you don't want to do those things, you will still love this inspiring, funny, thought-provoking, autobiographical sharing of secrets by Lynda Resnick, who figured out for herself how to succeed, again and again." -Dr. JARED DIAMOND, professor of geography at UCLA, and Pulitzer Prizewinning author of bestselling books includingCollapseandGuns, Germs, and Steel "Like the POM Wonderful that Lynda Resnick created, this book is absolutely delicious and also amazingly nutritious. In fact, it's so funny and fun that you may not notice how much wisdom it contains-from marketing tips to insights on brand authenticity in the Internet era. It will make you laugh aloud, but also change the way you do business." -WALTER ISAACSON, president and CEO, The Aspen Institute, and bestselling author ofEinstein: His Life and UniverseandBenjamin Franklin: An American Life "Lynda Resnick wields a sledgehammer in a velvet glove like no other.…You can buy a thousand books with sound business lessons, butRubies in the Orchardis among a special few that lift you from your seat and compel you to act immediately." -CHRIS DEWOLFE, co-founder and CEO, MySpace "Lynda is truly an unstoppable force. She has had a remarkable career taking small businesses and transforming them into iconic brands. InRubies in the Orchard, Lynda shares her shrewd and surprisingly simple strategies for breaking through in a cluttered marketplace." -RUPERT MURDOCH, chairman and CEO, News Corporation "Lynda Resnick focused on finding the truth to set her brands free. Whether identifying the medical benefits of POM or the pitfalls in delivering flowers, this born marketer knows how to sell without even stepping outside the box." -MEHMET OZ, bestselling author and vice-chairman and professor of surgery, NY Presbyterian/Columbia "This book is pure gold! Lynda Resnick is one of the most captivating, brilliant people I've ever known, and I'd buy anything she sells! The wisdom she shares in this fascinating book shows an amazing understanding of how people think and make decisions." --DR. RICK WARREN, bestselling author ofThe Purpose Driven Life "In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Fiji Water, Teleflora, the Franklin Mint and Pom Wonderful, the wildly successful pomegranate juice. The author charms with her winning wit and a self-deprecating tone as she distills the secrets of her extraordinary career into a series of philosophies illustrated through behind-the-scenes looks at various marketing campaigns…A must-read for anyone who aspires to Resnick's level of promotional genius, success or commitment to environmen
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.
LC Classification Number
HF5415.R462 2009
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- g***s (236)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoFive star seller. Product as described and it arrived six days earlier than expected. Now one of my favorite sellers.
- y***a (629)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoTOP SELLER!! Super Fast Shipping.Quality item arrived in secure packaging as described by the seller.Excellant value purchase.
- t***i (1047)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe book was delivered to my letterbox and my postman kindly brought it to my door today. The corners of the book were damaged. It was packed without any padding to protect the book. The Seller has apologised for any inconvenience. The book itself contains some great European bread recipes and I love the art work. With while buying.
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cyclebook
98,1% di Feedback positivi•2,7 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (591)
- g***s (236)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoFive star seller. Product as described and it arrived six days earlier than expected. Now one of my favorite sellers.
- y***a (629)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoTOP SELLER!! Super Fast Shipping.Quality item arrived in secure packaging as described by the seller.Excellant value purchase.
- t***i (1047)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe book was delivered to my letterbox and my postman kindly brought it to my door today. The corners of the book were damaged. It was packed without any padding to protect the book. The Seller has apologised for any inconvenience. The book itself contains some great European bread recipes and I love the art work. With while buying.