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Informazioni su questo prodotto
Product Identifiers
PublisherRoutledge
ISBN-100131856774
ISBN-139780131856776
eBay Product ID (ePID)6069207025
Product Key Features
Number of Pages368 Pages
Publication NameStrategy and Tactics of Pricing : a Guide to Growing more Profitably
LanguageEnglish
SubjectPurchasing & Buying, Decision-Making & Problem Solving
Publication Year2005
TypeTextbook
Subject AreaEducation, Business & Economics
AuthorThomas T. Nagle, John Hogan
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight21 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
LCCN2005-028572
Reviews"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, "The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, ""The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability."" Scott Heekin-Canedy President and General Manager The New York Times .."."a roadmap to profitable growth, this book helps you put the theories into" "practice and deliver measurable results."" Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley ""Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers."" Keith Bradley, President Ingram Micro, North America ""Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights."" Philip Kotler Northwestern University ""For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals."" Eric Mitchell, President The Professional Pricing Society
TitleLeadingThe
IllustratedYes
Table Of ContentChapter 1 Tactical Pricing Chapter 2 Pricing Strategy Chapter 3 Value Creation Chapter 4 Price Structure Chapter 5 Price and Value Communication Chapter 6 Pricing Policy Chapter 7 Price Level Chapter 8 Costs C hapter 9 Financial Analysis Chapter 10 Competition Chapter 11 Channels of Distribution Chapter 12 Pricing Over the Product Life Cycle Chapter 13 Price and Value Measurement Chapter 14 Ethics and the Law
Edition DescriptionRevised edition,New Edition
SynopsisFor Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
LC Classification NumberHF5416.5.N34 2006
