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Key Marketing Metrics: The 50+ metrics every manager needs to... by Farris, Paul

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Specifiche dell'oggetto

Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
Title
Key Marketing Metrics: The 50+ metrics every manager needs to ...
Book Title
Key Marketing Metrics: The 50+ metrics every manager needs to ...
ISBN
1292212470
EAN
9781292212470
Binding
Paperback / softback
Date of Publication
2017-09-25
Release Title
Key Marketing Metrics: The 50+ metrics every manager needs to ...
Artist
Farris, Paul
Brand
N/A
Colour
N/A

Informazioni su questo prodotto

Product Information

Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292212470
eBay Product ID (ePID)
238490206

Product Key Features

Number of Pages
440 Pages
Publication Name
Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
Language
English
Subject
Management, Advertising, Marketing
Publication Year
2017
Type
Textbook
Author
David Reibstein, Paul Farris, Phillip Pfeifer, Neil Bendle
Format
Paperback

Dimensions

Item Height
232 mm
Item Weight
660 g
Item Width
154 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein

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Partita IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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