Fundraising Management: Analysis, Planning and Pract... by Jay, Elaine Paperback

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Specifiche dell'oggetto

Condizione
Ottime condizioni: Libro che non sembra nuovo ed è già stato letto, ma è in condizioni eccellenti. ...
ISBN
041545154X
EAN
9780415451543
Date of Publication
2009-12-04
Release Title
Fundraising Management: Analysis, Planning and Practice
Artist
Jay, Elaine
Brand
N/A
Colour
N/A
Book Title
Fundraising Management: Analysis, Planning and Practice
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Routledge
ISBN-10
041545154X
ISBN-13
9780415451543
eBay Product ID (ePID)
2309358688

Product Key Features

Number of Pages
440 Pages
Publication Name
Fundraising Management : Analysis, Planning and Practice
Language
English
Publication Year
2010
Subject
Nonprofit Organizations & Charities / Fundraising & Grants, General, Management
Type
Textbook
Subject Area
Business & Economics
Author
Elaine Jay, Adrian Sargeant
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
30.5 Oz
Item Length
9.6 in
Item Width
6.9 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2009-018684
Dewey Edition
22
Reviews
'An invaluable core text for all practising fundraisers, but simply a 'must read' for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.'   Lindsay Boswell, Chief Executive, Institute of Fundraising, 'An invaluable core text for all practising fundraisers, but simply a 'must read' for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.' Lindsay Boswell, Chief Executive, Institute of Fundraising, An invaluable core text for all practising fundraisers, but simply a must read " for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay. " Lindsay Boswell, Chief Executive, Institute of Fundraising
Illustrated
Yes
Dewey Decimal
658.15/224
Table Of Content
1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising 11. Corporate Fundraising 12. Trust and Foundation Fundraising 13. Branding and Campaign Integration 14. The Rise of New Electronic Channels 15. Benchmarking Fundraising Performance 16. Group Dynamics and Leadership 17. Legal and Ethical Aspects of Fundraising Management
Edition Description
Revised edition,New Edition
Synopsis
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a 'how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Managementis packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals., This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a 'how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.
LC Classification Number
HV41.2.S27 2009

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