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CRACKING THE CODE ~ Thom Hartmann
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- Compralo SubitoCRACKING THE CODE ~ Thom Hartmann
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AU $15,50 (circa EUR 8,83) Australia Post International Standard.
Oggetto che si trova a: Davistown, Central Coast, NSW, Australia
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Consegna prevista tra il mer 18 giu e il ven 27 giu a 94104
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Numero oggetto eBay:302537315135
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Product Information
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
Product Identifiers
Publisher
Berrett-Koehler
ISBN-13
9781576756270
eBay Product ID (ePID)
95537489
Product Key Features
Number of Pages
240 Pages
Publication Name
Cracking the Code
Language
English
Subject
Government
Publication Year
2008
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
284 g
Item Width
142 mm
Additional Product Features
Country/Region of Manufacture
United States
Descrizione dell'oggetto
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- j***5 (2671)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe package arrived safely on my doorstep yesterday in fantastic condition. It was beautifully wrapped and it was a very speedy delivery as well. The book’s appearance was as advertised, and I can’t wait to begin reading it. Your customer service is outstanding, and I have no worries about dealing with you again. Thanks very much.MURDER SPREE ~Damon & Rowan Wilson~ REAL-LIFE STORIES OF TWENTIETH CENTURY CRIME (N° 363051932079)
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RUSTYDAEWOO books and videos
98,4% di Feedback positivi•46 mila oggetti venduti
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Feedback sul venditore (30.979)
- j***5 (2671)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThe package arrived safely on my doorstep yesterday in fantastic condition. It was beautifully wrapped and it was a very speedy delivery as well. The book’s appearance was as advertised, and I can’t wait to begin reading it. Your customer service is outstanding, and I have no worries about dealing with you again. Thanks very much.MURDER SPREE ~Damon & Rowan Wilson~ REAL-LIFE STORIES OF TWENTIETH CENTURY CRIME (N° 363051932079)
- d***e (518)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem arrived very quickly and was as described. Great seller!THE HEROES -~ Operation Jaywick & Rimau -~ 2 DISCS - WWll TV MINI SERIES (N° 305923118769)
- o***b (1739)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoFast delivery, item as described. Well packaged! A+AFTERLIFE ENCOUNTERS ~Dianne Archangel~ ORDINARY PEOPLE,EXTRAORDINARY EXPERIECES (N° 361298970856)