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Color: The Secret Influence - paperback, Kenneth R Fehrman, 9780130358592

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Specifiche dell'oggetto

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Book Title
Color: The Secret Influence
ISBN
9780130358592

Informazioni su questo prodotto

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130358592
ISBN-13
9780130358592
eBay Product ID (ePID)
2447606

Product Key Features

Number of Pages
384 Pages
Publication Name
Color : the Secret Influence
Language
English
Subject
General, Applied Psychology
Publication Year
2003
Type
Textbook
Author
Kenneth R. Fehrman, Cherie Fehrman
Subject Area
Art, Psychology
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
26.5 Oz
Item Length
10.8 in
Item Width
8.3 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2002-041040
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
535.6
Table Of Content
1. The Color Connection. 2. Color: Pigment and Light. 3. Color Myths and Biases. 4. Color and Health. 5. Color and Psychology. 6. Color in Interiors. 7. Color in Architecture and Landscape Design. 8. Color in Advertising and Marketing. 9. Color in Fashion and Textile Design. 10. Color in Culture and Society. 11. Color Order Systems. 12. Color: Pushing the Envelope. Index. Workbook.
Synopsis
For courses in interior design, fashion design, product design, graphic design, architecture, landscape design, hospitality/restaurant design programs, educational facilities design, healthcare design. Exceptionally broad, deep, and authoritative in coverage, this integrated exploration of color and light incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives culturally, psychologically, and physiologically. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it spans a wide range of design areas and focuses on an understanding of the concepts of color and its application to all aspects of life including, health, aesthetics, interiors, architecture, fashion, graphics, etc., Exceptionally authoritative and applied, this handbook/tutorial/workbook provides a firm foundation in the basics of color harmony and usage and explores the vast and often hidden ways in which color affects our everyday lives-culturally, psychologically, and physiologically. Based on well-controlled, scientific studies, it separates color myth from color fact, and shows readers how color affects, for example, our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Self-contained segments on different aspects of color or specific application areas provide convenient handbook use. Detailed experiential exercises cross over into many fields-e.g., interiors, fashion, graphics, healthcare, architecture, environment and landscape, hospitality, etc. The Color Connection. Color: Pigment and Light. Color Myths and Biases. Color and Health. Color and Psychology. Color in Interiors. Color in Architecture and Landscape Design. Color in Advertising and Marketing. Color in Fashion and Textile Design. Color in Culture and Society. Color Order Systems. Color: Pushing the Envelope. For Interior Designers, Interior Decorators, Product Designers, Graphic Designers, Architects, Product Designers, Fashion Designers, Healthcare workers (specifically Physical Therapists, Chiropractors and alternative medicine practitioners such as Aromatherapists, Color Therapists, and Holistic Medicine Practitioners and well as holistic Veterinarians), and Education Administrators., This handbook/tutorial/workbook provides a firm foundation in the basics of colour harmony and usage and explores the vast and often hidden ways in which colour affects our everyday lives culturally, psychologically and emotionally.
LC Classification Number
QC495.F43 2003

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