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MindTap Course List Ser.: Managerial Economics by Brian T. McCann, Luke M....
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Numero oggetto eBay:296138797773
Specifiche dell'oggetto
- Condizione
- ISBN
- 9781305259331
Informazioni su questo prodotto
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1305259335
ISBN-13
9781305259331
eBay Product ID (ePID)
208730196
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Managerial Economics
Subject
Industrial Management, Economics / General, Management
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
24.8 Oz
Item Length
9.4 in
Item Width
7.6 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2014-951394
Illustrated
Yes
Table Of Content
SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2., The One Lessor of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. SECTION V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 24. You Be the Consultant.
Synopsis
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today's Managers face on a daily basis. You'll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.
LC Classification Number
HD30.22
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