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Words That Work : It's Not What You Say, It's What People Hear by Frank Luntz...
US $7,90
CircaEUR 6,92
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Gratis USPS Media MailTM.
Oggetto che si trova a: Los Olivos, California, Stati Uniti
Consegna:
Consegna prevista tra il mar 5 ago e il ven 8 ago
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Numero oggetto eBay:295578267747
Specifiche dell'oggetto
- Condizione
- Subject
- IT
- ISBN
- 9781401309299
Informazioni su questo prodotto
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1401309291
ISBN-13
9781401309299
eBay Product ID (ePID)
109234215
Product Key Features
Number of Pages
320 Pages
Language
English
Publication Name
Words That Work : It's Not What You Say, It's What People Hear
Publication Year
2008
Subject
Business Communication / General, Educational Psychology, Communication Studies, Popular Culture, Rhetoric, Personal Growth / Success, Linguistics / General
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science, Education, Self-Help, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
11.1 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
808/.042
Edition Description
Revised edition
Synopsis
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections., A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe., The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
LC Classification Number
HD30.3
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