The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

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Specifiche dell'oggetto

Condizione
Come Nuovo: Libro che sembra nuovo anche se è già stato letto. La copertina non presenta segni di ...
Signed
No
Country of Manufacture
United States
Narrative Type
Nonfiction
Original Language
English
Intended Audience
Adults
Inscribed
No
Subject
Business & Economics
Edition
First Edition
Vintage
No
California Prop 65 Warning
WARNING!!! Per California Proposition 65 this item contains Paper & Ink which significant exposure to these chemicals that cause cancer, birth defects, or other reproductive harm to hippies in California. For more information go to https: oehha.ca.gov/proposition-65/about-proposition-65
Personalize
No
Era
1990s
Special Attributes
1st Edition
Personalized
No
Features
Dust Jacket
Country/Region of Manufacture
United States
ISBN
9780812930429

Informazioni su questo prodotto

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0812930428
ISBN-13
9780812930429
eBay Product ID (ePID)
190493

Product Key Features

Book Title
Entertainment Economy : How Mega-Media Forces Are Transforming Our Lives
Number of Pages
336 Pages
Language
English
Publication Year
1999
Topic
Film / General, Television / History & Criticism, Consulting, Popular Culture
Genre
Performing Arts, Social Science, Business & Economics
Author
Michael Wolf
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
22.1 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
98-031552
TitleLeading
The
Reviews
"Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes."         --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture."         --Bob Pittman, President and Chief Operating Officer of America Online
Dewey Edition
21
Dewey Decimal
302.23
Synopsis
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.   In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.   From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
LC Classification Number
PN1992.6.W68 1999

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