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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Th..
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Oggetto che si trova a: Elgin, Texas, Stati Uniti
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Consegna prevista tra il mar 7 ott e il ven 10 ott a 94104
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Numero oggetto eBay:286791224906
Specifiche dell'oggetto
- Condizione
- Ottime condizioni
- Note del venditore
- ISBN
- 9781118004531
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118004531
ISBN-13
9781118004531
eBay Product ID (ePID)
102837833
Product Key Features
Edition
2
Book Title
Edison in the Boardroom Revisited : How Leading Companies Realize Value from Their Intellectual Property
Number of Pages
272 Pages
Language
English
Topic
Research & Development, Economics / General, Corporate Finance / Valuation, Accounting / Managerial, Industrial Technology
Publication Year
2011
Illustrator
Yes
Features
Revised
Genre
Technology & Engineering, Business & Economics
Book Series
Intellectual Property-General, Law, Accounting and Finance, Management, Licensing, Special Topics Ser.
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-029931
Dewey Edition
23
Series Volume Number
37
Dewey Decimal
658.4/038
Table Of Content
Acknowledgments xiii Chapter 1 Introduction 1 Why Update Edison in the Boardroom? 3 A Brief History 6 The Edison Mind-Set 11 The Intellectual Property Management System 18 Summary 25 Chapter 2 The Changing Environment for IP Management 27 The Rise of the NPE (Nonpracticing Entity) 28 Technology Convergence 29 The Arrival of the Chief Intellectual Property Officer (CIPO) 30 The Globalization of Business 33 The Changing Legal Environment 38 The Continuing Lack of a Formal IP Marketplace 39 The Rise of the IP Investor 42 Summary 45 Chapter 3 Level One: Defend Position 47 What Level One Companies Are Trying to Accomplish 48 Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51 Best Practices for Level One: Defend Position 56 Summary 68 Chapter 4 Level Two: Manage Costs 71 What Level Two Companies Are Trying to Accomplish 72 Best Practices for Level Two: Manage Costs 74 Summary 92 Chapter 5 Level Three: Capture Value 93 What Level Three Companies Are Trying to Accomplish 94 Best Practices for Level Three: Capture Value 95 Summary 118 Chapter 6 Level Four: Synthesize Opportunities 119 What Level Four Companies Are Trying to Accomplish 120 Best Practices for Level Four: Synthesize Opportunities 121 Summary 139 Chapter 7 Level Five: Shape the Future 141 What Level Five Companies Are Trying to Accomplish 142 The Characteristics of the Future 143 The Characteristics of Sustainable Corporations 143 Best Practices for Level Five: Shape the Future 148 Summary 159 Chapter 8 What to Do When You're Not on the Pyramid 161 Is My Company on the Pyramid? 162 Is My Company a Candidate for the Edison Pyramid? 163 Characterizing IP-Indifferent Companies 164 How Companies Can Destroy Value 167 Moving toward the Edison Hierarchy 170 Summary 171 Chapter 9 The Procter & Gamble Journey 173 Beyond Make and Sell 174 Out-Licensing Technology 175 Additional Growth via Effective Policy Changes 176 Reinventing and Integrating Trademarks and Brands 177 Looking Externally 180 IP as an Enabler to Innovation 184 Looking Forward 185 Appendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187 Mark Radcliffe Recognition of Value of IP Rights 188 Developments in Patent Law 194 Developments in Copyright Law 205 Developments in Trademark Law 210 Appendix B The Rise of Patent Aggregators 215 Kent Richardson and Erik Oliver Terminology 215 Background 216 Valuation of Patents in the Aggregation Context 219 Classification Based on Business Model 220 Intellectual Ventures 224 Patent Aggregators: Good or Bad 225 Future Aggregator Ecosystem Directions 226 Appendix C A Closer Look at IP Damages 229 Eric Shih and Rob Kramer Patent Damages 230 Entire Market Value Rule 231 The Road Ahead 236 Notes 237 About the Authors 243 Index 245
Edition Description
Revised edition
Synopsis
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets., PRAISE FOR EDISON IN THE BOARDROOM REVISED "The second edition of Edison in the Boardroom surpasses the first. It is a timely peek behind the scenes at how companies manage and measure some of their most valuable assets, and how businesses use them to succeed." SCOTT FRANK, President and CEO, AT&T Intellectual Property "In this second edition of Edison in the Boardroom , Suzanne Harrison and Patrick Sullivan have really managed to identify and integrate the major changes of the last ten years that have changed the Intellectual Asset Management landscape. Now more than ever, a business strategy without an IP strategy is no strategy!" RUUD PETERS, Chief Intellectual Property Officer, Philips "A must-read for anyone involved in Open Innovation. This latest installment in the Boardroom series offers keen insights, stories and best practices, enabling us to learn from each other to become even more effective strategic innovation partners." JEFF WEEDMAN, Vice President, Global Business Development, Procter & Gamble "Recognized around the world as pioneers in the emerging field of intellectual property strategy, Suzanne Harrison and Patrick Sullivan deliver a must-read guide for business executives ready to maximize the creation and exploitation opportunities for their companies intellectual property. Edison in the Boardroom Revisited presents an insiders view of the best IP practices used at the worlds leading innovation companies organized in an easy-to-understand framework that can be used by companies at all stages of maturity, in any industry, whether now or in the future. This book should be read and re-read by anyone serious about understanding IP strategy." ALLEN M. LO, Deputy General Counsel and Vice President, Intellectual Property, Juniper Networks, Inc.
LC Classification Number
HD53
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