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Management of Electronic Media by Alan B. Albarran (1996, Hardcover)

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Informazioni su questo prodotto

Product Identifiers

PublisherWadsworth

ISBN-100534262740

ISBN-139780534262747

eBay Product ID (ePID)304032

Product Key Features

Number of Pages352 Pages

LanguageEnglish

Publication NameManagement of Electronic Media

SubjectFilm / General, General, Radio / General, Film & Video

Publication Year1996

TypeTextbook

AuthorAlan B. Albarran

Subject AreaArt, Transportation, Performing Arts

FormatHardcover

Dimensions

Item Weight21.7 Oz

Item Length9.8 in

Item Width7.9 in

Additional Product Features

Edition Number1

Intended AudienceCollege Audience

LCCN96-019353

Dewey Edition22

IllustratedYes

Dewey Decimal384.068

SynopsisDriven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.

LC Classification NumberP96.M34A4 1997