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How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance

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Oggetto che si trova a: Sparks, Nevada, Stati Uniti
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Numero oggetto eBay:284357541299
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Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
Publication Date
2019-02-13
Pages
184
ISBN
9781796830897

Informazioni su questo prodotto

Product Identifiers

Publisher
Independently Published
ISBN-10
1796830895
ISBN-13
9781796830897
eBay Product ID (ePID)
28038644233

Product Key Features

Book Title
How to Sell Property and Casualty Insurance 2nd Edition : Understanding Insurance Sales, Tips and Techniques
Number of Pages
182 Pages
Language
English
Topic
Insurance / Automobile
Publication Year
2019
Genre
Business & Economics
Author
Michael Bonilla
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
11.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.

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