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Sports and Entertainment Marketing by Ken Kaser: New
US $67,42
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Oggetto che si trova a: Sparks, Nevada, Stati Uniti
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Numero oggetto eBay:282885275436
Specifiche dell'oggetto
- Condizione
- Book Title
- Sports and Entertainment Marketing
- Publication Date
- 2007-03-29
- Edition Number
- 3
- Pages
- 432
- ISBN
- 9780538445146
Informazioni su questo prodotto
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0538445149
ISBN-13
9780538445146
eBay Product ID (ePID)
57041868
Product Key Features
Number of Pages
432 Pages
Publication Name
Sports and Entertainment Marketing
Language
English
Publication Year
2007
Subject
Marketing / General, Business Aspects, General, Teaching Methods & Materials / General
Features
Revised
Type
Textbook
Subject Area
Sports & Recreation, Education, Business & Economics
Series
Winningedge Titles Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
40.1 Oz
Item Length
11 in
Item Width
8.6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/7796
Edition Description
Revised edition
Table Of Content
1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.
Synopsis
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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