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Product Identifiers

PublisherNew Society Publishers, The Limited

ISBN-100865719489

ISBN-139780865719484

eBay Product ID (ePID)2309828140

Product Key Features

Book TitleMaking Shift Happen : Designing for Successful Environmental Behavior Change

Number of Pages544 Pages

LanguageEnglish

Publication Year2022

TopicEnvironmental Science (See Also Chemistry / Environmental), Green Business, Public Policy / Environmental Policy, Marketing / Research

IllustratorYes

GenrePolitical Science, Science, Business & Economics

AuthorAshleigh Kellerman, Rod Fujita, Lauren Highleyman, Nya Van Leuvan

FormatTrade Paperback

Dimensions

Item Height1.2 in

Item Weight36 Oz

Item Length8.8 in

Item Width7.5 in

Additional Product Features

Intended AudienceTrade

Reviews"This book gives us a gift we have needed for a long time--an engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed." -- Robert B. Cialdini, author, Influence and Pre-Suasion "Making Shift Happen brilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues, requiring far more than traditional, facile solutions. I sincerely hope the remarkable wisdom and practical guidance offered here will be embraced" -- Steve McCormick, managing director, Draper Richard Kaplan Foundation, former president, Gordon and Betty Moore Foundation, former president and CEO, The Nature Conservancy "Completely fascinating--we've learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights--the rest of us better do so too!" -- Bill McKibben, author, The End of Nature "Making Shift Happen brings behavioral science alive, weaving research findings with practical examples. The book provides foundations and principles that can be used to advance a sustainable future. It's timely, grounded in behavioral science, and practical." -- Wesley Schultz, Professor of Psychological Science, California State University "A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures. Importantly, the self-care of practitioners and their audience is dealt with in some detail, providing evidence-based explanations of the process involved in and the means of securing resilient, long-term engagement in environmental stewardship. After all, burned out people can't heal the planet." -- Raymond De Young, professor, Environmental Psychology and Planning, University of Michigan, co-author, The Localization Reader, "This book gives us a gift we have needed for a long time--an engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed." -- Robert B. Cialdini, author, Influence and Pre-Suasion "Making Shift Happen brilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues, requiring far more than traditional, facile solutions. I sincerely hope the remarkable wisdom and practical guidance offered here will be embraced" --Steve McCormick, managing director, Draper Richard Kaplan Foundation, former president, Gordon and Betty Moore Foundation, former president and CEO, The Nature Conservancy "Completely fascinating--we've learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights--the rest of us better do so too!" --Bill McKibben, author, The End of Nature "Making Shift Happen brings behavioral science alive, weaving research findings with practical examples. The book provides foundations and principles that can be used to advance a sustainable future. It's timely, grounded in behavioral science, and practical." -- Wesley Schultz, Professor of Psychological Science, California State University "A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures. Importantly, the self-care of practitioners and their audience is dealt with in some detail, providing evidence-based explanations of the process involved in and the means of securing resilient, long-term engagement in environmental stewardship. After all, burned out people can't heal the planet." -- Raymond De Young, professor, Environmental Psychology and Planning, University of Michigan, co-author, The Localization Reader

Dewey Edition23

Dewey Decimal640.286

Table Of ContentIntroductionSection 1: The Making Shift Happen Process Process Chapter 1: Foundations with Karina Mudd Process Chapter 2: Initiate with Karina Mudd Process Chapter 3: Uncover with Nicole Hilaire Process Chapter 4: Design Process Chapter 5: Implement Process Chapter 6: Methods with Nicole Hilaire Section 2: The BEHAVIORAL Building Blocks(tm) Building Block Chapter 1: Highlight norms to leverage BELONGING Building Block Chapter 2: Make it EASY Building Block Chapter 3: Cultivate powerful HABITS with Nicole Hilaire and Susan Schneider Building Block Chapter 4: Activate ATTACHMENT Building Block Chapter 5: Design it to be VIVID Building Block Chapter 6: Leverage our need for consistent IDENTITY Building Block Chapter 7: Empower through active OPTIMISM with Karina Mudd Building Block Chapter 8: Judiciously use REWARDS with Nicholas Janusch and Susan Schneider Building Block Chapter 9: Frame for the appropriate ASSOCIATIONS Building Block Chapter 10: Expanding the self to ensure nature's LONGEVITY with Jess Beebe Conclusion References Acknowledgments Index About the Authors A Note About the Publisher

SynopsisTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. Whether you're a practitioner or want to change your own behavior, Making Shift Happen is a roadmap that empowers you with tools to transform the world., The changemaker's guide to catalysing environmental behaviour change for a healthy future. To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrolment form tweaks -- shifting the behaviour of millions for the better is possible. Based on decades of research into what drives behaviour change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behaviour change initiative -- from choosing the right audience and uncovering what drives their behaviour, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioural science solutions including: Using social norms to spread positive environmental behaviours Selecting and testing stories, metaphors, and values to frame information for each audience Catalysing action by aligning your initiative with your audience's personal and social motivators Breaking bad habits and building positive ones Capturing your audience's attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants. Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviours and mindsets toward positive environmental outcomes and a better future for all., The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks--shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative--from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience's personal and social motivators Breaking bad habits and building positive ones Capturing your audience's attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants. Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. AWARDS GOLD 2023 Nautilus Book Awards Social Sciences & Education

LC Classification NumberTD171.8 .V26 2022