AL MOMENTO ESAURITO
Informazioni su questo prodotto
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100073403253
ISBN-139780073403250
eBay Product ID (ePID)180420973
Product Key Features
Number of Pages768 Pages
LanguageEnglish
Publication NameBusiness and Administrative Communication
Publication Year2014
SubjectBusiness Communication / General, Business Writing, Management
TypeTextbook
Subject AreaBusiness & Economics
AuthorDonna S. Kienzler, Kitty O. Locker
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight57.8 Oz
Item Length11.2 in
Item Width8.5 in
Additional Product Features
Edition Number11
Intended AudienceCollege Audience
LCCN2013-041024
Dewey Edition23
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Freshman
Dewey Decimal651.7
Table Of ContentPart One: The Building Blocks of Effective Messages Chapter 1: Succeeding in Business Communication Chapter 2: Adapting Your Message to Your Audience Chapter 3: Building Goodwill Chapter 4: Navigating the Business Communication Environment Part Two: The Communication Process Chapter 5: Planning, Composing, and Revising Chapter 6: Designing Documents Chapter 7: Communicating across Cultures Chapter 8: Working and Writing in Teams Part Three: Basic Business Messages Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology Chapter 10: Delivering Negative Messages Chapter 11: Crafting Persuasive Messages Part Four: The Job Hunt Chapter 12: Building Resumes Chapter 13: Writing Job Application Letters Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job Part Five: Proposals and Reports Chapter 15: Planning and Researching Proposals and Reports Chapter 16: Creating Visuals and Data Displays Chapter 17: Writing Proposals and Progress Reports Chapter 18: Analysing Information and Writing Reports Chapter 19: Making Oral Presentations Appendix A: Formatting Letters, Memos, and E-Mail Messages Appendix B: Writing Correctly Appendix C: Citing and Documenting Sources
SynopsisBusiness and Administrative Communication is flexible, comprehensive & up-to-date and focused. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills., Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator
LC Classification NumberHF5718.L63 2015
