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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th
US $6,99
CircaEUR 5,95
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“Previously used no writing or highlighting was noted.”
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Libro che è già stato letto ma è in buone condizioni. Mostra piccolissimi danni alla copertina incluse alcune rigature, ma nessun foro o strappo. È possibile che la sovraccoperta per le copertine rigide non sia inclusa. La rilegatura presenta minimi segni di usura. La maggior parte delle pagine non è danneggiata e mostra una quantità minima di piegature o strappi, sottolineature di testo a matita, nessuna evidenziazione di testo né scritte ai margini. Non ci sono pagine mancanti. Per maggiori dettagli e la descrizione di eventuali imperfezioni, consulta l'inserzione del venditore.
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Spedizione:
US $15,24 (circa EUR 12,98) UPS Ground.
Oggetto che si trova a: Tulsa, Oklahoma, Stati Uniti
Consegna:
Consegna prevista tra il mer 8 ott e il mar 14 ott a 94104
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico del venditore.
Pagamenti:
Fai shopping in tutta sicurezza
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:257122396255
Specifiche dell'oggetto
- Condizione
- Buone condizioni
- Note del venditore
- “Previously used no writing or highlighting was noted.”
- Book Title
- Strategic Brand Management: Building, Measuring, and Managing Bra
- Personalized
- No
- Level
- Intermediate, Advanced, Business
- Source Language
- English
- Country/Region of Manufacture
- United States
- ISBN
- 9780132664257
Informazioni su questo prodotto
Product Information
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0132664259
ISBN-13
9780132664257
eBay Product ID (ePID)
143662907
Product Key Features
Number of Pages
608 Pages
Language
English
Publication Name
Strategic Brand Management
Publication Year
2012
Subject
Marketing / General, Consumer Guides
Features
Revised
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
48.3 Oz
Item Length
0.4 in
Item Width
0.4 in
Additional Product Features
Edition Number
4
LCCN
2012-024141
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/27
Edition Description
Revised Edition
Lc Classification Number
Hf5415.15
Table of Content
Part I: Opening Perspectives Chapter 1 Brands and Brand Management Part II: Identifying and Establishing Brand Positioning and Values Chapter 2 Customer-Based Brand Equity Chapter 3 Brand Positioning Part III: Planning and Implementing Brand Marketing Programs Chapter 4 Choosing Brand Elements to Build Brand Equity Chapter 5 Designing Marketing Programs to Build Brand Equity Chapter 6 Integrating Marketing Communications to Build Brand Equity Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity Part IV: Measuring and Interpreting Brand Performance Chapter 8 Developing a Brand Equity Measurement and Management System Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance Part V: Growing and Sustaining Brand Equity Chapter 11 Designing and Implementing Branding Strategies Chapter 12 Introducing and Naming New Products and Brand Extensions Chapter 13 Managing Brands over Time Chapter 14 Managing Brands over Geographic Boundaries and Market Segments Part VI: Closing Perspectives Chapter 15 Closing Observations
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- r***r (2007)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThank you to a great seller! Items as described, packed very well and shipped super-quickly. Highly recommend!
Cherry picks just for you
100% di Feedback positivi•2,4 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (808)
- r***e (1553)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoFast shipping perfectly packaged as described an excellent value. Highly recommend this Seller!
- d***m (31)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoI received this item in perfect condition, extremely well packed and sets proudly on my fireplace mantal. Great Buy, Packaging, Shipping and as described. Very satisfied. I encourage anyone shopping, to buy from this store!!
- r***r (2007)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThank you to a great seller! Items as described, packed very well and shipped super-quickly. Highly recommend!