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McQuail’s Media and Mass Communication Theory, McQuail, Denis,Deuze, Mark, Good
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Numero oggetto eBay:256902119158
Specifiche dell'oggetto
- Condizione
- ISBN
- 9781473902510
Informazioni su questo prodotto
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1473902517
ISBN-13
9781473902510
eBay Product ID (ePID)
20038798614
Product Key Features
Number of Pages
688 Pages
Publication Name
Mcquail's Media and Mass Communication Theory
Language
English
Subject
Communication Studies, Popular Culture, Journalism, Linguistics / General
Publication Year
2020
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
41.1 Oz
Item Length
9.2 in
Item Width
7.5 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
Reviews
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." -- Professor Sonia Livingstone This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail's legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time. -- Professor Barbie Zelizer Denis McQuail's classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains a one-stop resource for student and scholar alike. -- Klaus Bruhn Jensen We should be grateful Mark Deuze took on the task of bringing Denis McQuail's book up to date. The result is one of the best introductions communication and media studies has ever had. -- Professor Andreas Hepp When you study this book, you realize that we all live not only with but mainly in media, and that this has a huge influence on our lives. This new book by Deuze and McQuail invites everyone into a conversation about what you read and to take up a position toward it. Deuze is an astonishing writer who takes you on a fast-paced journey through developments and approaches in media and mass communication theory. Deuze - building on the profound tradition of McQuail - has succeeded with this totally renewed edition! -- Betteke van Ruler, What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained., When you study this book, you realize that we all live not only with but mainly in media, and that this has a huge influence on our lives. This new book by Deuze and McQuail invites everyone into a conversation about what you read and to take up a position toward it. Deuze is an astonishing writer who takes you on a fast-paced journey through developments and approaches in media and mass communication theory. Deuze - building on the profound tradition of McQuail - has succeeded with this totally renewed edition!
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.2301
Table Of Content
Part 1 PreliminariesChapter 1: Introduction to the BookChapter 2: The Rise, Decline, and Return of Mass MediaPart 2 TheoriesChapter 3: Concepts and Models for Mass CommunicationChapter 4: Theories of Media and SocietyChapter 5: Media, Mass Communication, and CultureChapter 6: New Media TheoryPart 3 StructuresChapter 7: Freedom and Accountability of MediaChapter 8: Ownership and Governance of MediaChapter 9: Global Mass CommunicationPart 4 OrganizationsChapter 10: The Media Organization: Pressures and DemandsChapter 11: The Production of Media CulturePart 5 ContentChapter 12: Media Content: Issues, Concepts and Methods of AnalysisChapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and ExperiencePart 7 EffectsChapter 16: Processes and Models of Media EffectsChapter 17: A Canon of Media EffectsPart 8 EpilogueChapter 18: The Future of Media and Mass Communication Theory
Synopsis
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: - Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. - An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. - Further discussion of what we want and expect of media and society in all chapters. - New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. A vitally important for all students of Media and Mass Communication in the 21st century., A new edition of the seminal textbook in media and mass communication. Denis McQuails classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of todays media students., A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students., "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what its like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century., "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
LC Classification Number
P90.M35 2020
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