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Brains on Fire
US $7,15
CircaEUR 6,23
Condizione:
Buone condizioni
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- Compralo SubitoBrains on Fire
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Spedizione:
Gratis Standard Shipping.
Oggetto che si trova a: Columbus, Ohio, Stati Uniti
Consegna:
Consegna prevista tra il mar 24 giu e il ven 27 giu a 94104
Restituzioni:
Restituzioni non accettate.
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Numero oggetto eBay:256165748643
Tutti i proventi netti andranno a: Goodwill Columbus
- Inserzione ufficiale del programma eBay for Charity. Ulteriori informazioni
- Il ricavato di questa vendita sarà devoluto a un partner non profit verificato.
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780470614181
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470614188
ISBN-13
9780470614181
eBay Product ID (ePID)
79636384
Product Key Features
Book Title
Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, Customer Relations, Advertising & Promotion
Publication Year
2010
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
12 Oz
Item Length
8.7 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-012324
Dewey Edition
22
Dewey Decimal
659.13
Table Of Content
Acknowledgments ix Introduction xiii Lesson 1: Movements Aren't about the Product Conversation; They're about the Passion Conversation 1 Lesson 2: Movements Start with the First Conversation 23 Lesson 3: Movements Have Inspirational Leadership 37 Lesson 4: Movements Have a Barrier of Entry 57 Lesson 5: Movements Empower People with Knowledge 69 Lesson 6: Movements Have Shared Ownership 91 Lesson 7: Movements Have Powerful Identities 107 Lesson 8: Movements Live Both Online and Off-Line 123 Lesson 9: Movements Make Advocates Feel Like Rock Stars 139 Lesson 10: Movements Get Results 153 Lesson 11: Your Turn 167 About the Authors 171 Index 175
Synopsis
PRAISE FOR BRAINS ON FIRE "Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed--but the secret isnt in the latest tools, online communities, or campaign tactics. Its about passion, humanization, and common sense."--Scott Monty, Head of Social Media, Ford Motor Company "Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."--Dan Heath, coauthor of Switch and Made to Stick "Enter Brains on Fire. It isnt just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day."--Ellen McGirt, Senior Writer, Fast Company magazine "Brains on Fire has the ability to assemble a powerful'team that speaks as one unit. This engaging'book is all about how that team works, including love, hard work, shared passion, with a constant'focus on the goal."--Douglas J.'Greenlaw, former head of sales and promotional marketing, MTV Networks, New York, Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs, Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs, Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own.
LC Classification Number
HF5827.95.B73 2010
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