Essentials of Health Care Marketing by Eric N. Berkowitz (2016, Paperback) NEW

murchandise
(3485)
Registrato come venditore privato
Non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Ulteriori informazioni
Altre inserzioni del venditore
Contatta il venditore
US $40,00
CircaEUR 34,32
o Proposta d'acquisto
Condizione:
Nuovo
Goditi i vantaggi. Restituzioni accettate.
Spedizione:
US $6,00 (circa EUR 5,15) USPS Media MailTM.
Oggetto che si trova a: Bishop, Georgia, Stati Uniti
Consegna:
Consegna prevista tra il mer 22 ott e il lun 27 ott a 94104
I tempi di consegna previsti utilizzando il metodo proprietario di eBay, che è basato sulla vicinanza dell'acquirente rispetto al luogo in cui si trova l'oggetto, sul servizio di spedizione selezionato, sulla cronologia di spedizione del venditore e su altri fattori. I tempi di consegna possono variare, specialmente durante le festività.
Restituzioni:
Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..
Pagamenti:
    Diners Club

Fai shopping in tutta sicurezza

Garanzia cliente eBay
Se non ricevi l'oggetto che hai ordinato, riceverai il rimborso. Scopri di piùGaranzia cliente eBay - viene aperta una nuova finestra o scheda
Il venditore si assume la piena responsabilità della messa in vendita dell'oggetto.
Numero oggetto eBay:236159454360
Ultimo aggiornamento: 20 giu 2025 18:58:05 CESTVedi tutte le revisioniVedi tutte le revisioni

Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
ISBN
9781284094312
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284094316
ISBN-13
9781284094312
eBay Product ID (ePID)
224480114

Product Key Features

Number of Pages
592 Pages
Publication Name
Essentials of Health Care Marketing
Language
English
Subject
Administration, Health
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Law, Medical
Author
Eric N. Berkowitz
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9.8 in
Item Width
5.9 in

Additional Product Features

Edition Number
4
LCCN
2016-024295
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
362.1068/8
Edition Description
Revised edition
Table Of Content
PartI The Marketing Process Chapter1 The Meaning of Marketing Chapter2 Marketing Strategy Chapter3 The Environment of Marketing Strategy PartII Understanding the Consumer Chapter4 Buyer Behavior Chapter5 Marketing Research Chapter6 Market Segmentation Chapter7 Developing Customer Loyalty PartIII The Marketing Mix Chapter8 Product Strategy Chapter9 Price Chapter10 Distribution Chapter11 Promotion Chapter12 Advertising Chapter13 Sales and Sales Management Chapter14 Controlling and Monitoring AppendixA A Sample Business Planning Manual AppendixB Glossary
Synopsis
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation., New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
LC Classification Number
RA410.56

Descrizione dell'oggetto fatta dal venditore

Informazioni su questo venditore

murchandise

100% di Feedback positivi•6,1 mila oggetti venduti

Su eBay da gen 2002
In genere risponde entro 24 ore
Registrato come venditore privatoPertanto non si applicano i diritti dei consumatori derivanti dalla normativa europea. La Garanzia cliente eBay è comunque applicabile alla maggior parte degli acquisti. Scopri di piùScopri di più
Visita il negozioContatta

Valutazione dettagliata del venditore

Media degli ultimi 12 mesi
Descrizione
5.0
Spese spedizione
4.9
Tempi di spedizione
5.0
Comunicazione
5.0

Feedback sul venditore (3.409)

Tutti i punteggiselected
Positivo
Neutro
Negativo
  • 7***3 (86)- Feedback lasciato dall'acquirente.
    Ultimi 6 mesi
    Acquisto verificato
    A very trustworthy and communicative seller! The price of the books he sold me was so incredible, that I couldn't believe it until I received them. Books arrived in amazing condition (better than the photos conveyed) and the price and speed of shipping was the best I think I've had on eBay -- books arrived over 20 days before they were supposed to! Will buy from this seller again if I see an item I would like.
    6 VOLUME SET OF DAVE SIM & GERHARD BOOKS 6, 7, 8, 13 14, 15 GRAPHIC NOVELS (N° 235896476642)
  • 4***4 (3092)- Feedback lasciato dall'acquirente.
    Mese scorso
    Acquisto verificato
    It’s a perfect copy of this very hard to find rarity. The seller’s description was spot on, and it arrived promptly. The packing was carefully done and it arrived in perfect condition. Finally, unlike other listings for this item, there were no exaggerated prices from this seller. Thank you for an excellent eBay experience. *****all the way around!
    THE BEST OF MICHAEL NESMITH SONG BOOK VERY GOOD (N° 236338977194)
  • y***d (336)- Feedback lasciato dall'acquirente.
    Ultimi 6 mesi
    Acquisto verificato
    Amazing item as described, good condition! A+++ Seller. Great communication, excellent and fast shipping, Packaged with such care, great price, thank you. This item is better than anticipated. Thank you for everything!!! It was a pleasure to do business with you. I would definitely recommend your store to all EBay buyers!🔥💕
    America's Test Kitchen Cooking School Cookbook : Everything You Need to Know to (N° 236211657468)
Vedi tutti i feedback

Vedi altro: