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The Orange Code: How ING Direct Succeede Kuhlmann, Arkadi Paperback
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- Compralo SubitoThe Orange Code: How ING Direct Succeede Kuhlmann, Arkadi Paperback
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Oggetto che si trova a: Milwaukee, Wisconsin, Stati Uniti
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Numero oggetto eBay:235849062365
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780470538791
Informazioni su questo prodotto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470538791
ISBN-13
9780470538791
eBay Product ID (ePID)
78364509
Product Key Features
Book Title
Orange Code : How Ing Direct Succeeded by Being a Rebel with a Cause
Number of Pages
272 Pages
Language
English
Topic
Banks & Banking, Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2010
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
22
Dewey Decimal
332.1/202854678
Table Of Content
Foreword. Acknowledgments. ING Direct Today: The Business Case for Being a Rebel with a Cause. Introduction. Chapter 1 The Guy in the Cape. Leading from the Front. Chapter 2 Pixie Dust. Powered by Purpose. Chapter 3 The Dirty Dozen. We Could Be Heroes. Chapter 4 Clicking. The Conundrum of Advertising. Chapter 5 You Say You Want a Revolution? The Opposite of a Bank. Chapter 6 Saving the Savers. Walking the Talk. Chapter 7 It Takes a Village. Building the Orange Brand Nation. Chapter 8 The Money on the Table. Winning the Battle, Losing the War. Chapter 9 Steering by the Stars. Beyond Managing. Chapter 10 Herding Cats. How to Snatch Defeat from the Jaws of Victory. Epilogue Peeling the Orange. A Guided Tour of the Orange Code, and What It Means to Us. Appendix A : Orange Milestones -- An ING Direct Time Line. Appendix B : The Voice of Advocacy. About the Authors. Index.
Synopsis
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now., Praise for THE ORANGE CODE "ING Direct--led by founding CEO Arkadi Kuhlmann--is here to stay and has begun to change the color of money from green to orange for a lot of Americans."-- TOM CARPER, U.S. Senator, former governor of Delaware "Kuhlmann and Philp show how innovation linked to a lived set of values and an uncompromising focus on the customer can power an organization to extraordinary success in a short period of time."-- CHAD HOLLIDAY, Chairman and CEO, DuPont "The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets."-- CHRIS MATTHEWS, CEO, The Hay Group "An incredible story of determination, focus, and maybe a little luck!"-- KEVIN OLEARY, Chairman, Gencap Funds Inc., How championing consumers led to ING Directs revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, theyve become the most successful online banking venture in history.
LC Classification Number
HG2613.W724I545 2010
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