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Contemporary Marketing (MindTap Course List) by Boone, Louis E., Kurtz, David L
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- Compralo SubitoContemporary Marketing (MindTap Course List) by Boone, Louis E., Kurtz, David L
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Oggetto che si trova a: Columbia, Missouri, Stati Uniti
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Numero oggetto eBay:235087234439
Specifiche dell'oggetto
- Condizione
- Book Title
- Contemporary Marketing (MindTap Course List)
- ISBN
- 9780357461709
Informazioni su questo prodotto
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357461703
ISBN-13
9780357461709
eBay Product ID (ePID)
18038643524
Product Key Features
Number of Pages
496 Pages
Language
English
Publication Name
Contemporary Marketing
Subject
Marketing / General, General
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Weight
34.5 Oz
Additional Product Features
Edition Number
19
Intended Audience
College Audience
Dewey Edition
23/eng/20220328
Dewey Decimal
658.8
Table Of Content
Preface. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts 12. Developing and Managing Products Part V: PRICING DECISIONS. 13. Pricing Concepts 14. Pricing Strategies Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management 16. Retailing and Direct Marketing Part VII: PROMOTIONAL DECISIONS. 17. Integrated Marketing Communications, Advertising, and Public Relations 18. Personal Selling and Sales Promotion. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Appendix C: Marketing Analytics Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index.
Synopsis
Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.
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Registrato come venditore professionale
Feedback sul venditore (38.948)
- o***z (10)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoMy idea of “good” may have differed from the seller’s, but that’s on me, not them! I got exactly what was advertised and it does meet my needs, so I got value for my money. The seller reached out to me to make sure that I was good with my purchase. They offered a couple of solutions to make it right for me and promptly carried out what we agreed on. They didn’t ask me for a quid pro quo arrangement, they just wanted to ensure that I was happy. I’d definitely do business with them again!Risposta di: textbooks_source- Feedback con risposta del venditore textbooks_source.- Feedback con risposta del venditore textbooks_source.We are very sorry for the inconvenience! We have sent a message regarding your order.Cosmic Perspective, The by Bennett, Jeffrey, Donahue, Megan, Schneider, Nichola (N° 235823615061)
- b***r (51)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!
- d***e (131)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoThe item received did not match description BUT the seller was VERY quick to respond and resolve the issue without any hassle at all. Would buy from this seller again.