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MEDIA AUDIENCE RESEARCH: A GUIDE FOR PROFESSIONALS By Graham Mytton & Peter Diem
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Numero oggetto eBay:226851442008
Specifiche dell'oggetto
- Condizione
- ISBN-10
- 9351506436
- Book Title
- Media Audience Research: A Guide for Professionals
- ISBN
- 9789351506430
Informazioni su questo prodotto
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
9351506436
ISBN-13
9789351506430
eBay Product ID (ePID)
219613437
Product Key Features
Number of Pages
300 Pages
Language
English
Publication Name
Media Audience Research : a Guide for Professionals
Publication Year
2016
Subject
Communication Studies, Media Studies
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
16.8 Oz
Item Length
9.5 in
Item Width
7.2 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2015-039344
Dewey Edition
23
Reviews
The book by Mytton, Diem and van Dam is a description of the contemporary methods of audience research available to media research scholars and practitioners. The book covers both quantitative (survey design) and qualitative (focus group) methods of media research...the book provides a valuable reference for practitioners and research scholars in this field.
Dewey Decimal
302.2/072
Table Of Content
PrefaceIntroductionHistory of Media ResearchQuantitative Research: Audience Measurement--General Theory and The BasicsAudience and Media Measurement Research Methods in use TodayQuantitative Online ResearchInternet Audience Measurement: Passive Methods and TechnologiesQualitative ResearchAudience Opinion and ReactionDesk ResearchData AnalysisAdapting Media Research to Different CulturesAppendixGlossaryBibliographyIndex
Synopsis
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.
LC Classification Number
P91.3
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Categorie più popolari di questo Negozio
Feedback sul venditore (294.560)
- 8***g (252)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- a***2 (13)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1291)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!