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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade...

Dengr1
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US $16,99
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Oggetto che si trova a: Chicago, Illinois, Stati Uniti
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Numero oggetto eBay:226819269575

Specifiche dell'oggetto

Condizione
Nuovo: Libro nuovo, intatto e non letto, in perfette condizioni, senza pagine mancanti o ...
Type
Novel
Signed
No
Ex Libris
No
Narrative Type
Nonfiction
Original Language
English
Country/Region of Manufacture
United States
Intended Audience
Adults
Inscribed
No
Edition
Revised Edition
Vintage
Yes
ISBN
9780262631594

Informazioni su questo prodotto

Product Identifiers

Publisher
MIT Press
ISBN-10
0262631598
ISBN-13
9780262631594
eBay Product ID (ePID)
104345

Product Key Features

Book Title
Understanding Media : the Extensions of Man
Number of Pages
392 Pages
Language
English
Topic
Political Process / Media & Internet, Communication Studies, Media Studies, Social Aspects, Sociology / General
Publication Year
1994
Genre
Political Science, Technology & Engineering, Social Science, Language Arts & Disciplines
Author
Marshall. Mcluhan
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
19.3 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
94-027722
Dewey Edition
21
Reviews
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal
Grade From
College Graduate Student
Dewey Decimal
302.2/3
Synopsis
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate., Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media , Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
LC Classification Number
P90.M26 1994

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