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Informazioni su questo prodotto
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578516870
ISBN-139781578516872
eBay Product ID (ePID)2365476
Product Key Features
Book TitleLoyalty Effect : the Hidden Force Behind Growth, Profits, and Lasting Value
Number of Pages352 Pages
LanguageEnglish
TopicCustomer Relations, Management
Publication Year2001
FeaturesRevised
IllustratorYes
GenreBusiness & Economics
AuthorFrederick F. Reichheld
FormatTrade Paperback
Dimensions
Item Height2.8 in
Item Weight18.7 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN2002-284001
Dewey Edition21
TitleLeadingThe
Dewey Decimal658.4
Edition DescriptionRevised edition
SynopsisThe business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.