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Product Identifiers

PublisherBenBella Books

ISBN-101637740794

ISBN-139781637740798

eBay Product ID (ePID)16050421543

Product Key Features

Book TitleMarketing Artificial Intelligence : Ai, Marketing, and the Future of Business

Number of Pages256 Pages

LanguageEnglish

TopicIndustries / Computers & Information Technology, Marketing / General, Intelligence (Ai) & Semantics, Commerce

Publication Year2022

IllustratorYes

GenreComputers, Business & Economics

AuthorMike Kaput, Paul Roetzer

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight15.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2021-062758

Reviews"""For any marketer exploring the power of data and AI to create better outcomes for their customers and their business, Marketing Artificial Intelligence is an essential primer. This book lucidly explores a multitude of relevant use cases with examples, vendors to watch, and questions to reflect on."" -- Sheldon Monteiro, Chief Product Officer, Publicis Sapient "" Marketing Artificial Intelligence is a must-read book to understand how AI is evolving and transforming the discipline of marketing. It's what you need to know to stay ahead of the curve and deliver experiences that engage and wow consumers."" -- Christi Olson, Head of Paid Search, Microsoft ""Today, no business can succeed without a digital presence, and in the very near future no brand will succeed without AI. Roetzer and Kaput have done a masterful job with this book by giving you the roadmap of AI's impacts and how you can leverage them for a more successful future."" -- Mathew Sweezey, Best Selling Author of The Context Marketing Revolution (HBR) and Cofounder Salesforce Web3 Studio ""A masterful handbook for marketers looking to understand what AI/ML can actually do, how to get started, and who can help. Marketing Artificial Intelligence is a smart, sensible, and comprehensive survey of the landscape, full of inspiring examples and practical advice."" -- Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern's Kellogg School of Management and Coauthor of The AI Marketing Canvas ""With AI's ability to gain insight into your target audience, it is simple to understand why Paul and Mike wrote this valuable book to educate business leaders."" -- Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai and Former VP of Marketing, HubSpot ""A vital roadmap to plan and deploy AI in marketing, regardless of industry or company size . . . This book is a lifeline for CMOs who think the next five years will look anything like the last five years."" -- John Dougherty, Chief Marketing Officer, Brighton Jones ""If you want your agency to thrive, continue to be in demand, and be profitable . . . you can't really afford not to read this book. It's written by marketers for marketers. And it is your future."" -- Drew McLellan, CEO, Agency Management Institute "

Dewey Edition23

Dewey Decimal658.80028563

SynopsisArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.

LC Classification NumberHF5415.R56653 2022