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Influence: The Psychology of Persuasion, Revised Edition, Robert B. Cialdini, 97
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- Compralo SubitoInfluence: The Psychology of Persuasion, Revised Edition, Robert B. Cialdini, 97
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Numero oggetto eBay:205725097908
Specifiche dell'oggetto
- Condizione
- ISBN
- 9780061241895
Informazioni su questo prodotto
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
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- k***k (7035)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThis book appears new - excellent condition and is exactly as described. Wonderful quality and came at an excellent price. The seller packaged the book with care, shipped it quickly, and communicated effectively. This was an great buying experience. Don't hesitate purchasing from this seller. Wonderful.Operation Gladio: The Unholy Alliance between the Vatican, the CIA, and the Mafi (N° 197235655132)
- d***a (52)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoShipping took a little longer than it initially said but the book still arrived just as described in fantastic condition. I wasn't a huge fan of the packaging though, as it was just wrapped in a simple thin plastic sleeve with zero cushion or padding and I've had books completely destroyed because there was nothing to protect them so if possible I'd like to see the seller provide a safer package when shipping books. But thankfully mine wasn't damaged in transit!
- e***h (206)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGuide arrived quickly, exactly as described, and very well packed. The price was very reasonable, and there was great communication with the seller. I would buy from them again!
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hpb-diamond
98,9% di Feedback positivi•77 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (19.128)
- k***k (7035)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoThis book appears new - excellent condition and is exactly as described. Wonderful quality and came at an excellent price. The seller packaged the book with care, shipped it quickly, and communicated effectively. This was an great buying experience. Don't hesitate purchasing from this seller. Wonderful.Operation Gladio: The Unholy Alliance between the Vatican, the CIA, and the Mafi (N° 197235655132)
- d***a (52)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoShipping took a little longer than it initially said but the book still arrived just as described in fantastic condition. I wasn't a huge fan of the packaging though, as it was just wrapped in a simple thin plastic sleeve with zero cushion or padding and I've had books completely destroyed because there was nothing to protect them so if possible I'd like to see the seller provide a safer package when shipping books. But thankfully mine wasn't damaged in transit!
- e***h (206)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoGuide arrived quickly, exactly as described, and very well packed. The price was very reasonable, and there was great communication with the seller. I would buy from them again!