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Becoming Trader Joe : Do Business Your Way and Still Beat the Big Guys by Joe Coulombe (2021, Trade Paperback)
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By Coulombe, Joe. Publication Date: 6/22/2021.
- Compralo SubitoBecoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys (Pape
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Informazioni su questo prodotto
Product Identifiers
PublisherHarperCollins Leadership
ISBN-101400225434
ISBN-139781400225439
eBay Product ID (ePID)15050393093
Product Key Features
Book TitleBecoming Trader Joe : Do Business Your Way and Still Beat the Big Guys
Number of Pages288 Pages
LanguageEnglish
TopicEconomic History, Entrepreneurship, Industries / Food Industry, Corporate & Business History
Publication Year2021
IllustratorYes
GenreBusiness & Economics
AuthorJoe Coulombe
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight8.5 Oz
Item Length8.4 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN2021-935943
Dewey Edition23
Number of Volumes1 vol.
Dewey Decimal658.40092
SynopsisBuild an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity., Build an iconic shopping experience that your customers love---and a work environment that your employees love being a part of---using this blueprint from Trader Joe's visionary founder, Joe Coulombe.r., Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer , providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe , Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.
LC Classification NumberHC102.5
As told toCivalleri, Patty
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