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Activation Imperative : How to Build Brands and Business by Inspiring Action,...
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GBP 15,99 (circa EUR 18,98) Standard Int'l Postage.
Oggetto che si trova a: Castle Donington, Regno Unito
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Consegna prevista tra il mar 8 lug e il gio 17 lug
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Numero oggetto eBay:197237641634
Specifiche dell'oggetto
- Condizione
- Book Title
- Activation Imperative : How to Build Brands and Business by Inspi
- ISBN
- 9781442257047
Informazioni su questo prodotto
Product Information
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9781442257047
eBay Product ID (ePID)
229178607
Product Key Features
Number of Pages
222 Pages
Publication Name
The Activation Imperative: How to Build Brands and Business by Inspiring Action
Language
English
Subject
Advertising, Marketing
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
458 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Descrizione dell'oggetto fatta dal venditore
Informazioni sul venditore professionale
Partita IVA: GB 307932304
CRN: 10691061
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- 3***3- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- t***r (1852)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoIt was ordered 19th May and item stated it would take a few days but arrived 30th May with 48 hr Royal Mail tracking??? The postage location was in UK but came from the USA luckily it arrived in time as a present so just be mindful if need it quickly. Otherwise item as described and good price would recommend and purchase from again.
- r***d (27)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI am not happy with the service. I placed the order on 28th May and then received notification that the item would not be dispatched until July, so I immediately cancelled the order. The seller responded to say they had no record of the order. I assumed that the cancellation request has been actioned. I have now received an email from eBay saying that the seller refuses to cancel as it is too late. How can immediate cancellation be too late. Very poor service.
superbookdeals
96,7% di Feedback positivi•331 mila oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (94.076)
- 3***3- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- t***r (1852)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoIt was ordered 19th May and item stated it would take a few days but arrived 30th May with 48 hr Royal Mail tracking??? The postage location was in UK but came from the USA luckily it arrived in time as a present so just be mindful if need it quickly. Otherwise item as described and good price would recommend and purchase from again.
- r***d (27)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoI am not happy with the service. I placed the order on 28th May and then received notification that the item would not be dispatched until July, so I immediately cancelled the order. The seller responded to say they had no record of the order. I assumed that the cancellation request has been actioned. I have now received an email from eBay saying that the seller refuses to cancel as it is too late. How can immediate cancellation be too late. Very poor service.