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Product Identifiers

PublisherBloomsbury Publishing USA

ISBN-10027592632X

ISBN-139780275926328

eBay Product ID (ePID)2309356324

Product Key Features

Number of Pages196 Pages

LanguageEnglish

Publication NameFrom Whistle Stop to Sound Bite : Four Decades of Politics and Television

Publication Year1989

SubjectTelevision / General, General

TypeTextbook

Subject AreaPolitical Science, Performing Arts

AuthorSig Mickelson

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight10.3 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN89-003554

Reviews"Sig Mickelson, the first president of CBS News, offers his personal account of the rise of television as the crucial elements in modern political campaigns. In 1952 he organized and directed the first major effort by television to cover a political campaign, the Eisenhower-Stevenson campaign for the presidency. This campaign deserves more study, as it launched the modern era of television politics. Mickleson points out that Stevenson went from being a relatively unknown midwestern governor to a viable national candidate for the presidency largely on the strength of television. Mickelson's book is essentially a personal view backed up by some reasearch, and as such it has some gaps, but on the whole it is a valuable contribution to the study of the rise of television in politics and deserves serious consideration." Journalism Quarterly, "...he is a thoughtful observer of the process over the decades, and it is this wisdom and clarity that make this book so useful. It would make an excellent companion book in a course in political communication, for its freshness of viewpoint and topical significance." Journal of Broadcasting and Electronic Media, "The idea that television has influenced the political process is not a new oâ‰ however, in light of its historical context, From Whistle Stop to Sound Bite illustrates the dramatic changes that have taken place in political methodology as a result of the technological advances made in television production. Examining the union of politics and television from Dewey's 1950 campaign for governor of New York to the appearance of political consultants and 'spin doctors' in more recent years, Mickelson uses personal experience and chronicles to provide support for his central idea; whether in part, or whole, television is a significant contributor to changes in the political process." Quarterly Review of Doublespeak, This is more than just a gripping page-turner. Morton combines his skill as a story-teller with the literary flair that readers will recognise from his other books, "He was a major figure in the television industry and tells us, firsthand, about how television started getting involved with the political process. He is a wonderful raconteur, and his book is an extremely lively and fascinating one. But he is also a critic and comes to disturbing conclusions about the impact television is having on politics. He believes that communication tools are neutral and how we use them crucial. On the other hand, he mentions that television 'is brilliantly effective in delivering images and symbols' but often strikes out when it tries to deliver information. How can this medium be expected, then, to function effectively as an information delivery system and help people make rational decisions about candidates?" American Political Science Review

Dewey Edition19

Number of Volumes1 vol.

Dewey Decimal324.7/3/0973

Table Of ContentIntroduction The Dream and the Reality In the Beginning Television's Great Leap Forward The Struggle for Parity with Print Remaking the Campaign What Hath Television Wrought? The Rocky Romance The Will and Intent to Be Objective An Eight-Year Campaign Pays Off The Numbers Game The Triumph of Imagery The Frustrated Dream Bibliography Index

SynopsisSig Mickelson, former president of CBS News and pioneer in television coverage of political events, gives an eyewitness account of Television's complicated interaction with the U.S. political system. From Whistle Stop to Sound Bite explores the origins of the relationship between television and politics and offers an analysis of the factors that led to the decline of substance in the political campaign. With a fine eye for detail and many years of political coverage experience behind him, Mickelson probes four decades of TV history and defines the changes that this new media has wrought on the political scene. Television and politics would seem to have been made for each other, Sig Mickelson was there as a major figure at their first meeting. It might be said he introduced them. Here is his carefully documented account of their frequently stormy courtship--and his cogent analysis of the flaws and dangers in the unbreakable marriage. The book is fascinating, profound, and important. Walter Cronkite ... a superb and useful study that substantially informs our understanding of the role of television and modern politics. Everette E. Dennis ... an important book--filled with insight, wisdom, and value. Newton Minnow Sig Mickelson, former president of CBS News and pioneer in television coverage of political events, gives an eyewitness account of television's complicated interation with the U.S. political system. From Whistle Stop to Sound Bite explores the origins of the relationship between television and politics and offers an analysis of the factors that led to the decline of substance in the political campaign. With a fine eye for detail and many years of political coverage experience behind him, Mickelson probes four decades of TV history and defines the changes that this new media has wrought on the political scene: bright hopes for debate that were dimmed as candidates took control of the media machinery; the weakening of the party structure as television, rather than the party, became the candidate's link with the public; and the decline of the convention. Mickelson recounts events from the days of early television when the fledgling medium was testing the political waters, eventually opting for full immersion. By placing the origins of television's relationships with politics and politicians under close surveillance, writes Mickelson, we may equip ourselves with better tools to assess the merits and weaknesses of the present system and to better analyze proposed remedial measures. Professional and student journalists, communications specialists, political managers, candidates and potential candidates as well as the general reader interested in television and politics will find valuable information here about television's indelible mark on the U.S. political system.

LC Classification NumberHE8700