Sports and Entertainment Marketing - Hardcover, by Kaser Ken; Oelkers - Good

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Specifiche dell'oggetto

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Book Title
Sports and Entertainment Marketing Updated, Precision Exams Editi
ISBN
9781337904025
Categoria

Informazioni su questo prodotto

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337904023
ISBN-13
9781337904025
eBay Product ID (ePID)
242625698

Product Key Features

Number of Pages
448 Pages
Language
English
Publication Name
Sports and Entertainment Marketing Updated, Precision Exams Edition
Subject
Marketing / General, Business Aspects, General, Advertising & Promotion, Teaching Methods & Materials / General
Publication Year
2018
Features
Revised
Type
Textbook
Subject Area
Sports & Recreation, Education, Business & Economics
Author
Ken Kaser, Dotty B. Oelkers
Format
Hardcover

Dimensions

Item Height
11 in
Item Weight
41.7 Oz
Item Length
1 in
Item Width
8.5 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2018-300809
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
796.0698
Table Of Content
1. What Is Sports and Entertainment Marketing?2. Putting the Customer First.3. Sports and Entertainment Means Business.4. The Wide World of Sports and Entertainment.5. Marketing-Information Management.6. The Product is Sports and Entertainment.7. Managing the Channels.8. The Economics of Supply and Demand.9. Sports and Entertainment Promotion.10. Promotional Planning.11. Selling Sports and Entertainment.12. The Marketing Game Plan.13. Sports and Entertainment Legal Issues.14. Business Ownership and Leadership.15. Scoring a Career.
Edition Description
Revised edition
Synopsis
SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests., SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.
LC Classification Number
GV716

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