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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to...
by Moore, Geoffrey A. | PB | VeryGood
US $34,00
CircaEUR 29,26
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“First printing of 3rd edition. Minimal wear and bumping to corners is consistent with age and use. ”... Maggiori informazioniinformazioni sulla condizione
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Oggetto che si trova a: Aurora, Illinois, Stati Uniti
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Consegna prevista tra il ven 17 ott e il mar 21 ott a 94104
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Numero oggetto eBay:196458049754
Specifiche dell'oggetto
- Condizione
- Ottime condizioni
- Note del venditore
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780062292988
Informazioni su questo prodotto
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618
Product Key Features
Edition
3
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Publication Year
2014
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
7.7 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets., The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. "
LC Classification Number
HF5439.H54M66 2014
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ThriftBooks
99,1% di Feedback positivi•20,0 milioni oggetti venduti
Registrato come venditore professionale
Feedback sul venditore (5.850.317)
- e***- (122)- Feedback lasciato dall'acquirente.Mese scorsoAcquisto verificatoUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (N° 197064259889)
- 7***j (851)- Feedback lasciato dall'acquirente.Ultimi 6 mesiAcquisto verificatoI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.