Foto 1 di 1

Foto di catalogo

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and - Foto 1 di 1

Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell and Bruce H. Bendinger (1992, Trade Paperback)

AlibrisBooks (464750)

98,6% di feedback positivi

Prezzo:

US $63,67

CircaEUR 54,48

+ $19,45 di spese di spedizione

Consegna prevista gio 18 set - lun 29 set

Restituzioni:

Restituzioni entro 30 giorni. Le spese di spedizione del reso sono a carico dell'acquirente..

Condizione:

Nuovo

New Trade paperback

Informazioni su questo prodotto

Product Identifiers

PublisherCopy Workshop, T.H.E.

ISBN-100962141526

ISBN-139780962141522

eBay Product ID (ePID)171151

Product Key Features

SubjectMarketing / General, Advertising & Promotion, Marketing / Research

Publication Year1992

Number of Pages246 Pages

Publication NameHitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising

LanguageEnglish

TypeTextbook

Subject AreaBusiness & Economics

AuthorLisa Fortini-Campbell, Bruce H. Bendinger

FormatTrade Paperback

Additional Product Features

Intended AudienceCollege Audience

SynopsisThis is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective". And learn about "The Sweet Spot". From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration.