Informazioni su questo prodotto

Product Identifiers

PublisherRowman & Littlefield Publishers, Incorporated

ISBN-101442246669

ISBN-139781442246669

eBay Product ID (ePID)204367368

Product Key Features

Number of Pages328 Pages

LanguageEnglish

Publication NameWriting Music for Commercials : Television, Radio, and New Media

Publication Year2015

SubjectInstruction & Study / Songwriting, Recording & Reproduction, Instruction & Study / General, Instruction & Study / Composition, E-Commerce / Internet Marketing, Advertising & Promotion

FeaturesRevised

TypeTextbook

Subject AreaMusic, Business & Economics

AuthorMichael Zager

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight27.9 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number3

Intended AudienceCollege Audience

LCCN2014-037263

Dewey Edition23

Grade FromCollege Junior

IllustratedYes

Dewey Decimal781.5/413

Grade ToCollege Graduate Student

Table Of ContentPreface Acknowledgments Introduction 1: Advertising Agency and Process Structure 2: Composing for Television and Radio Commercials versus Composing for Films 3: Musical Skills (Approaching Composition for Commercials) 4: Analyzing Commercials (from a Musical Viewpoint) 5: Underscoring (Compositional Techniques) 6: Arranging and Orchestration Concepts (Including Sound Effects and Sound Design) 7: Jingle Writing 8: Composing Music for Radio Commercials 9: Corporate Videos and Infomercials (Long-Form Commercials) 10: Theatrical Trailer Music (Motion Picture Trailer Music) 11: Video Game Music 12: Internet Commercials, Website Music, and Web Series (Webisodes) 13: Sound Design and Foley Effects 14: The Business of Commercials 15: Conclusion Index About the Author

Edition DescriptionRevised edition

SynopsisIn Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition studentsOver a hundred graphics and musical examplesInterviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various mediaOnline audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level., In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: *Easy-to-read chapters for beginning and intermediate music composition students *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media *Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level., In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Audio samples that illustrate the book s principle, which can now be accessed online Writing Music for Commercials is designed not only for composers but for students and professionals at every level.", In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats.

LC Classification NumberMT67.Z34 2015